- Yes, the readme says that ogp_site_url is very important.  And
  indeed, reports online say that OGP doesn't work with relative URLs.
  Although at least one place says it does...
- Yet, I got confused when I could build it with html (it left
  everything relative), but not with dirhtml (obscure extension error
  it took me a while to figure out).  (And it only fails on the page
  named `/index`.
- Set the default ogp_site_url to "" by default, instead of None, to
  make relative by default (previous behavior) instead of raising an
  exception.
- Even if this isn't perfect, it helps a bit with "make this extension
  do something useful, even if not perfect, if it's installed but not
  configured".
- So overall, even though this isn't a perfect change, and could be
  considered technically incorrect, I think it's less confusing and
  makes things more consistent for a possibly better solution later.

Co-authored-by: Hugo van Kemenade <hugovk@users.noreply.github.com>