doc: freshen up README "getting help" section

[skip ci]

README.md

@@ -36,29 +36,39 @@ Some guiding principles Nokogiri tries to follow:
 [![Tidelift dependencies](https://tidelift.com/badges/package/rubygems/nokogiri)](https://tidelift.com/subscription/pkg/rubygems-nokogiri?utm_source=rubygems-nokogiri&utm_medium=referral&utm_campaign=readme)
 
 
-## Support and Help
+## Support, Getting Help, and Reporting Issues
 
 All official documentation is posted at https://nokogiri.org (the source for which is at https://github.com/sparklemotion/nokogiri.org/, and we welcome contributions).
 
+Consider subscribing to [Tidelift][tidelift] which provides license assurances and timely security notifications for your open source dependencies, including Nokogiri. [Tidelift][tidelift] subscriptions also help the Nokogiri maintainers fund our [automated testing](https://ci.nokogiri.org) which in turn allows us to ship releases, bugfixes, and security updates more often.
+
+  [tidelift]: https://tidelift.com/subscription/pkg/rubygems-nokogiri?utm_source=rubygems-nokogiri&utm_medium=referral&utm_campaign=readme
+
 ### Reading
 
-Your first stops for API documentation should be:
+Your first stops for learning more about Nokogiri should be:
 
-- RDocs: https://nokogiri.org/rdoc/index.html
+- [API Documentation](https://nokogiri.org/rdoc/index.html)
+- [Tutorials](https://nokogiri.org/tutorials/toc.html)
 - An excellent community-maintained [Cheat Sheet](https://github.com/sparklemotion/nokogiri/wiki/Cheat-sheet)
 
 
-### Questions
+### Ask For Help
 
-If you'd like to talk to a human:
+There are a few ways to ask exploratory questions:
 
 - The Discord chat channel is `#nokogiri-💎` at https://discord.gg/UyQnKrT
 - The Nokogiri mailing list is active at https://groups.google.com/group/nokogiri-talk
-- The Nokogiri bug tracker is at https://github.com/sparklemotion/nokogiri/issues
+- Open an issue using the "Help Request" template at https://github.com/sparklemotion/nokogiri/issues
 
-Consider subscribing to [Tidelift][tidelift] which provides license assurances and timely security notifications for your open source dependencies, including Nokogiri. [Tidelift][tidelift] subscriptions also help the Nokogiri maintainers fund our [automated testing](https://ci.nokogiri.org) which in turn allows us to ship releases, bugfixes, and security updates more often.
+Please do not mail the maintainers at their personal addresses.
 
-  [tidelift]: https://tidelift.com/subscription/pkg/rubygems-nokogiri?utm_source=rubygems-nokogiri&utm_medium=referral&utm_campaign=readme
+
+### Report A Bug
+
+The Nokogiri bug tracker is at https://github.com/sparklemotion/nokogiri/issues
+
+Please use the "Bug Report" or "Installation Difficulties" templates.
 
 
 ### Security and Vulnerability Reporting