Private Computation Solutions provides multiple solutions that leverage various Privacy Enhancing Technologies (e.g., multi-party computation, differential privacy) used across Measurement and Signals. The existing solutions include Private Lift and Private Attribution, which allow calculations of Lift and Attribution metrics without revealing opportunity or conversion data on an individual level through 2PC.
FBPCS (Facebook Private Computation Solutions) leverages secure multi-party computation (MPC) to output aggregated data without making unencrypted, readable data available to the other party or any third parties. Facebook provides impression & opportunity data, and the advertiser provides conversion / outcome data.
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facebookresearch/fbpcs
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FBPCS (Facebook Private Computation Solutions) leverages secure multi-party computation (MPC) to output aggregated data without making unencrypted, readable data available to the other party or any third parties. Facebook provides impression & opportunity data, and the advertiser provides conversion / outcome data.