Add structured data example

[jmshea]

Structured data helps machines (particularly Google Search) better understand your pages' contents. Here I show how to add some of the most basic structured data (site name and search path) by adding a small Javascript+JSON snipppet in the _static directory.

[codecov]

Codecov Report

All modified and coverable lines are covered by tests ✅

Project coverage is 91.30%. Comparing base (30afdb7) to head (bbbbbaf).
Report is 6 commits behind head on master.

Additional details and impacted files

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  Coverage   91.30%   91.30%           
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  Files           7        7           
  Lines         690      690           
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  Hits          630      630           
  Misses         60       60           

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[agoose77]

Thanks for this contribution @jmshea! I see that this is using JSON-LD to embed structured information to a built site. Would you be happy to add more context to this, briefly, e.g.

• what is "structured data"? mention JSON-LD as an example
• who uses it? https://developers.google.com/search/docs/appearance/structured-data/search-gallery

etc.

I didn't realise that this was already exposed to site authors, how exciting!

[jmshea]

@agoose77 Thank you for the quick feedback. Yes, I can do that.

[jmshea]

@agoose77 I have updated the discussion per your suggestions. See what you think.

[jmshea]

@agoose77 Thanks for revising and fixing my typo (original "directly" was supposed to "directory"). Let me know if there is anything else I need to do.

[agoose77]

@jmshea do you know whether crawlers like Google wait for the JS to load before inspecting the structured metadata? i.e., does dynamically appending to the DOM like this work in practice?

[jmshea]

@agoose77 Yes, this is explicitly mentioned in the Google docs, and I have tested this on my own sites already, and it works.

[jmshea]

To see that this works, you can go to Google's Rich Results Test (https://search.google.com/test/rich-results) and put in my book's website: https://www.fdsp.net

This suggested addition to the JupyterBooks docs is based on how I got this working on my own site.

[jmshea]

@agoose77 Please let me know if any other updates are needed.