Improve row format docs

[tustvold]

Which issue does this PR close?

Closes #2677

Rationale for this change

It wasn't immediately clear from the docs how to use the row format, nor why one should care

What changes are included in this PR?

Adds more docs

Are there any user-facing changes?

No

[ursabot]

Benchmark runs are scheduled for baseline = bfd87bd and contender = 17d1aad. 17d1aad is a master commit associated with this PR. Results will be available as each benchmark for each run completes.
Conbench compare runs links:
[Skipped ⚠️ Benchmarking of arrow-rs-commits is not supported on ec2-t3-xlarge-us-east-2] ec2-t3-xlarge-us-east-2
[Skipped ⚠️ Benchmarking of arrow-rs-commits is not supported on test-mac-arm] test-mac-arm
[Skipped ⚠️ Benchmarking of arrow-rs-commits is not supported on ursa-i9-9960x] ursa-i9-9960x
[Skipped ⚠️ Benchmarking of arrow-rs-commits is not supported on ursa-thinkcentre-m75q] ursa-thinkcentre-m75q
Buildkite builds:
Supported benchmarks:
ec2-t3-xlarge-us-east-2: Supported benchmark langs: Python, R. Runs only benchmarks with cloud = True
test-mac-arm: Supported benchmark langs: C++, Python, R
ursa-i9-9960x: Supported benchmark langs: Python, R, JavaScript
ursa-thinkcentre-m75q: Supported benchmark langs: C++, Java