Create marketing cookies category

[LaurenFBaily]

What?

Create marketing category for cookies categorised as marketing/advertising purpose and control cookies.

Why?

Allow users opt in or opt out to marketing cookies via the preferences centre and cookie consent banner.

Background

See epic on Notion

Marketing cookies identified are:

• YSC Cookie set by YouTube to store and track views on embedded YouTube videos (session)
• gac Set by Google. Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
• tld Set by Segment. Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.

Pixels to support re-targeting advertising will be added at a later point.

Done when

• Opt-in toggle and text added to the cookies preference centre
• Marketing cookies are controlled and only placed when user opts in via cookie consent banner or preferences centre
• Marketing cookies are cleared if user updates their preferences
• Marketing cookie info text added to Cookie policy page and cookies added to list

[LaurenFBaily]

Preference centre copy:

Cookies for communications and marketing

We will use these to measure how you are interacting with our marketing and advertising materials, and the effectiveness of our campaigns.

[rcantin-w]

Marketing cookie info text added to Cookie policy page and cookies added to list

@LaurenFBaily for the copy are we going with what's in here?

[LaurenFBaily]

Yes. It's not a perfect fit until we add the marketing pixels but those are coming and it's the copy that's been agreed. Thanks!

[rcantin-w]

The two checkboxes that are left to do match the ones in #10717 (that includes all cookies), so I'd suggest closing this ticket once changes to the copy are approved and deployed.

[rcantin-w]

https://wellcomecollection.org/cookie-policy Content was updated on the page and in the Preference centre. As per the last comment, I'll close this ticket.