diff --git a/.github/workflows/benchmark.yml b/.github/workflows/benchmark.yml
index 850cce43..467411ef 100644
--- a/.github/workflows/benchmark.yml
+++ b/.github/workflows/benchmark.yml
@@ -3,7 +3,7 @@ name: Benchmark
 on:
   push:
     branches:
-      - master
+      - main
 
 jobs:
   build:
diff --git a/.github/workflows/deploy-wheels.yml b/.github/workflows/deploy-wheels.yml
index bd987b09..c937ccb9 100644
--- a/.github/workflows/deploy-wheels.yml
+++ b/.github/workflows/deploy-wheels.yml
@@ -6,7 +6,7 @@ name: Deploy wheels
 on:
   push:
     branches:
-      - master
+      - main
   release:
     types:
       - published
diff --git a/.github/workflows/deploy.yml b/.github/workflows/deploy.yml
index 433eef9b..21a340a7 100644
--- a/.github/workflows/deploy.yml
+++ b/.github/workflows/deploy.yml
@@ -3,7 +3,7 @@ name: Deploy
 on:
   push:
     branches:
-      - master
+      - main
   release:
     types:
       - published
diff --git a/.github/workflows/labels.yml b/.github/workflows/labels.yml
index e84c13e5..f4658cf8 100644
--- a/.github/workflows/labels.yml
+++ b/.github/workflows/labels.yml
@@ -2,7 +2,7 @@ name: Sync labels
 on:
   push:
     branches:
-      - master
+      - main
     paths:
       - .github/labels.yml
 jobs:
diff --git a/.github/workflows/release-drafter.yml b/.github/workflows/release-drafter.yml
index 28510082..f71e1273 100644
--- a/.github/workflows/release-drafter.yml
+++ b/.github/workflows/release-drafter.yml
@@ -4,14 +4,14 @@ on:
   push:
     # branches to consider in the event; optional, defaults to all
     branches:
-      - master
+      - main
 
 jobs:
   update_release_draft:
     if: github.repository == 'ultrajson/ultrajson'
     runs-on: ubuntu-latest
     steps:
-      # Drafts your next release notes as pull requests are merged into "master"
+      # Drafts your next release notes as pull requests are merged into "main"
       - uses: release-drafter/release-drafter@v5
         env:
           GITHUB_TOKEN: ${{ secrets.GITHUB_TOKEN }}
diff --git a/README.rst b/README.rst
index 20f6b648..9cbb8885 100644
--- a/README.rst
+++ b/README.rst
@@ -17,7 +17,7 @@ UltraJSON
     :alt: GitHub Actions status
     :target: https://github.com/ultrajson/ultrajson/actions?query=workflow%3ATest
 
-.. image:: https://travis-ci.com/ultrajson/ultrajson.svg?branch=master
+.. image:: https://travis-ci.com/ultrajson/ultrajson.svg?branch=main
     :alt: Travis CI status
     :target: https://travis-ci.com/ultrajson/ultrajson
 
diff --git a/RELEASING.md b/RELEASING.md
index c9e41135..64ec2eee 100644
--- a/RELEASING.md
+++ b/RELEASING.md
@@ -1,11 +1,11 @@
 # Release Checklist
 
-- [ ] Get master to the appropriate code release state.
+- [ ] Get `main` to the appropriate code release state.
       [GitHub Actions](https://github.com/ultrajson/ultrajson/actions) and
       [Travis CI](https://travis-ci.com/ultrajson/ultrajson) should be running
-      cleanly for all merges to master.
+      cleanly for all merges to `main`.
       [![GitHub Actions status](https://github.com/ultrajson/ultrajson/workflows/Test/badge.svg)](https://github.com/ultrajson/ultrajson/actions)
-      [![Build Status](https://travis-ci.org/ultrajson/ultrajson.svg?branch=master)](https://travis-ci.org/ultrajson/ultrajson)
+      [![Build Status](https://travis-ci.org/ultrajson/ultrajson.svg?branch=main)](https://travis-ci.org/ultrajson/ultrajson)
 
 - [ ] Edit release draft, adjust text if needed: https://github.com/ultrajson/ultrajson/releases