diff --git a/CHANGELOG.md b/CHANGELOG.md
index 1e87d35be..c58c04022 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,3 +1,8 @@
+# 0.4.10 (September 4, 2018)
+
+* impl `Buf` and `BufMut` for `Either` (#225).
+* Add `Bytes::slice_ref` (#208).
+
 # 0.4.9 (July 12, 2018)
 
 * Add 128 bit number support behind a feature flag (#209).
diff --git a/Cargo.toml b/Cargo.toml
index af9a794d7..0a2ff7fca 100644
--- a/Cargo.toml
+++ b/Cargo.toml
@@ -1,11 +1,16 @@
 [package]
 
 name          = "bytes"
-version       = "0.4.9" # don't forget to update html_root_url
+# When releasing to crates.io:
+# - Update html_root_url.
+# - Update CHANGELOG.md.
+# - Update doc URL.
+# - Create "v0.4.x" git tag.
+version       = "0.4.10"
 license       = "MIT"
 authors       = ["Carl Lerche <me@carllerche.com>"]
 description   = "Types and traits for working with bytes"
-documentation = "https://carllerche.github.io/bytes/bytes"
+documentation = "https://docs.rs/bytes/0.4.10/bytes"
 homepage      = "https://github.com/carllerche/bytes"
 repository    = "https://github.com/carllerche/bytes"
 readme        = "README.md"
diff --git a/src/lib.rs b/src/lib.rs
index b0079406d..9cc6eee67 100644
--- a/src/lib.rs
+++ b/src/lib.rs
@@ -69,7 +69,7 @@
 //! and `BufMut` are infallible.
 
 #![deny(warnings, missing_docs, missing_debug_implementations)]
-#![doc(html_root_url = "https://docs.rs/bytes/0.4.9")]
+#![doc(html_root_url = "https://docs.rs/bytes/0.4.10")]
 
 extern crate byteorder;
 extern crate iovec;