diff --git a/docs/user-guide/rules/list.md b/docs/user-guide/rules/list.md
index 2fb3483afa..a0a41341ae 100644
--- a/docs/user-guide/rules/list.md
+++ b/docs/user-guide/rules/list.md
@@ -88,6 +88,7 @@ Grouped first by the following categories and then by the [_thing_](http://apps.
 ### Color
 
 - [`color-function-notation`](../../../lib/rules/color-function-notation/README.md): Specify modern or legacy notation for applicable color-functions (Autofixable).
+- [`color-hex-alpha`](../../../lib/rules/color-hex-alpha/README.md): Require or disallow alpha channel for hex colors.
 - [`color-named`](../../../lib/rules/color-named/README.md): Require (where possible) or disallow named colors.
 - [`color-no-hex`](../../../lib/rules/color-no-hex/README.md): Disallow hex colors.
 
diff --git a/lib/rules/color-hex-alpha/README.md b/lib/rules/color-hex-alpha/README.md
new file mode 100644
index 0000000000..079e6725ab
--- /dev/null
+++ b/lib/rules/color-hex-alpha/README.md
@@ -0,0 +1,66 @@
+# color-hex-alpha
+
+Require or disallow alpha channel for hex colors.
+
+<!-- prettier-ignore -->
+```css
+a { color: #ffff }
+/**            ↑
+ * This hex alpha */
+```
+
+## Options
+
+`string`: `"always"|"never"`
+
+### `"always"`
+
+The following patterns are considered violations:
+
+<!-- prettier-ignore -->
+```css
+a { color: #fff; }
+```
+
+<!-- prettier-ignore -->
+```css
+a { color: #ffffff; }
+```
+
+The following patterns are _not_ considered violations:
+
+<!-- prettier-ignore -->
+```css
+a { color: #fffa; }
+```
+
+<!-- prettier-ignore -->
+```css
+a { color: #ffffffaa; }
+```
+
+### `"never"`
+
+The following patterns are considered violations:
+
+<!-- prettier-ignore -->
+```css
+a { color: #fffa; }
+```
+
+<!-- prettier-ignore -->
+```css
+a { color: #ffffffaa; }
+```
+
+The following patterns are _not_ considered violations:
+
+<!-- prettier-ignore -->
+```css
+a { color: #fff; }
+```
+
+<!-- prettier-ignore -->
+```css
+a { color: #ffffff; }
+```
diff --git a/lib/rules/color-hex-alpha/__tests__/index.js b/lib/rules/color-hex-alpha/__tests__/index.js
new file mode 100644
index 0000000000..892fcb0673
--- /dev/null
+++ b/lib/rules/color-hex-alpha/__tests__/index.js
@@ -0,0 +1,87 @@
+'use strict';
+
+const { messages, ruleName } = require('..');
+
+testRule({
+	ruleName,
+	config: 'never',
+	accept: [
+		{
+			code: 'a { color: #fff; }',
+		},
+		{
+			code: 'a { color: #ffffff; }',
+		},
+	],
+	reject: [
+		{
+			code: 'a { color: #ffff; }',
+			message: messages.unexpected('#ffff'),
+			line: 1,
+			column: 11,
+		},
+	],
+});
+
+testRule({
+	ruleName,
+	config: 'always',
+	accept: [
+		{
+			code: 'a { color: #ffff; }',
+		},
+		{
+			code: 'a { color: #ffffffff; }',
+		},
+		{
+			code: 'a { background: linear-gradient(to left, #fffa, red 100%); }',
+		},
+		{
+			code: 'a { background: url(#fff); }',
+		},
+	],
+	reject: [
+		{
+			code: 'a { color:#fff; }',
+			message: messages.expected('#fff'),
+			line: 1,
+			column: 11,
+		},
+		{
+			code: 'a { color:#ffffff; }',
+			message: messages.expected('#ffffff'),
+			line: 1,
+			column: 11,
+		},
+		{
+			code: 'a { background: linear-gradient(to left, #fff, red 100%); }',
+			message: messages.expected('#fff'),
+			line: 1,
+			column: 42,
+		},
+	],
+});
+testRule({
+	ruleName,
+	config: ['never'],
+	syntax: 'scss',
+
+	accept: [
+		{
+			code: 'a { color: #{ff}; }',
+			description: 'scss interpolation',
+		},
+		{
+			code: 'a { $var: #fff;}',
+			description: 'scss interpolation',
+		},
+	],
+	reject: [
+		{
+			code: 'a { $var: #fffa;}',
+			message: messages.expected('#fff'),
+			line: 1,
+			column: 8,
+		},
+	],
+});
diff --git a/lib/rules/color-hex-alpha/index.js b/lib/rules/color-hex-alpha/index.js
new file mode 100644
index 0000000000..0cbff6e6b8
--- /dev/null
+++ b/lib/rules/color-hex-alpha/index.js
@@ -0,0 +1,65 @@
+// @ts-nocheck
+'use strict';
+
+const declarationValueIndex = require('../../utils/declarationValueIndex');
+const isStandardSyntaxDeclaration = require('../../utils/isStandardSyntaxDeclaration');
+const isStandardSyntaxValue = require('../../utils/isStandardSyntaxValue');
+const report = require('../../utils/report');
+const ruleMessages = require('../../utils/ruleMessages');
+const validateOptions = require('../../utils/validateOptions');
+const valueParser = require('postcss-value-parser');
+
+const ruleName = 'color-hex-alpha';
+
+const messages = ruleMessages(ruleName, {
+	expected: (hex) => `Expected  alpha channel in "${hex}"`,
+	unexpected: (hex) => `Unexpected  alpha channel in "${hex}"`,
+});
+
+function rule(primary) {
+	return (root, result) => {
+		const validOptions = validateOptions(result, ruleName, {
+			actual: primary,
+			possible: ['always', 'never'],
+		});
+
+		if (!validOptions) return;
+
+		root.walkDecls((decl) => {
+			if (!isStandardSyntaxDeclaration(decl)) return;
+
+			const parsedValue = valueParser(decl.value);
+
+			parsedValue.walk((node) => {
+				if (node.type !== 'word') return;
+
+				if (node.value.startsWith('#')) return;
+
+				let hexValue = node.value;
+
+				if (!isStandardSyntaxValue(hexValue)) return;
+
+				if (primary === 'always' && (hexValue.length === 5 || hexValue.length === 9)) {
+					return;
+				}
+
+				if (primary === 'never' && (hexValue.length === 4 || hexValue.length === 7)) {
+					return;
+				}
+
+				report({
+					message:
+						primary === 'never' ? messages.unexpected(hexValue) : messages.expected(hexValue),
+					node: decl,
+					index: declarationValueIndex(decl) + node.sourceIndex,
+					result,
+					ruleName,
+				});
+			});
+		});
+	};
+}
+
+rule.ruleName = ruleName;
+rule.messages = messages;
+module.exports = rule;
diff --git a/lib/rules/index.js b/lib/rules/index.js
index 4846a04021..004b168fbc 100644
--- a/lib/rules/index.js
+++ b/lib/rules/index.js
@@ -55,6 +55,7 @@ const rules = {
 		require('./block-opening-brace-space-before'),
 	)(),
 	'color-function-notation': importLazy(() => require('./color-function-notation'))(),
+	'color-hex-alpha': importLazy(() => require('./color-hex-alpha'))(),
 	'color-hex-case': importLazy(() => require('./color-hex-case'))(),
 	'color-hex-length': importLazy(() => require('./color-hex-length'))(),
 	'color-named': importLazy(() => require('./color-named'))(),