This behavior comes from Go's standard flag package. I imagine it looks bad for people with path names as default values on Windows or with default values of some flag providing regexp functionality: Playground demo

The duplicate backslashes and escaped quote marks will not happen with a custom Value type whose Type() string method does not return "string". A problem arises when you still want to quote the string, but that would mean adding quotes to the default value. That means you must check whether the flag value was changed or not to determine whether to strip quotes or not when working with the flag value.

Or you can use an empty string as the default value so pflag will not print a default value. That way, you can add the "(default ...)" string to your usage message manually and check whether the flag value was changed to determine if a user passed an empty string as the argument or if you got the default value, and there is no need to strip quotes; you simply set the default value yourself after flag parsing has completed if a user did not already set the flag value.

%q handles newlines and other control characters by escaping them in a double quoted string; %v/%s prints them unescaped. This behavior is great for things like colored output and backslashes, but it is terrible in almost every other case. %#q is a better option as it prefers backquoted strings, yielding `ping\pong` in the linked issue, but if there are control characters in the string (other than tab—see strconv.CanBackquote), then you will still see escaped characters, including the "duplicate" backslashes.

One solution that would not break compatibility with goflag and is not terribly intrusive is introducing something like a DefValueTransformer func(string) string field. The way I'm imagining it, theFlag.DefValueTransformer(theFlag.DefValue) would be called when printing default values if the field is not nil, instead of passing theFlag.DefValue directly to fmt.Sprintf, and you can customize output however you like using the function you set DefValueTransformer to. The resulting string would be used exactly as returned with %s rather than quoted with %q, so you would need to add quotes yourself, if necessary, and deal with any control characters. Of course, if the flag was not seen, the untransformed default value would get returned when you request the flag's value.

Add my vote for this. Getting complaints that the default values print out with doubled backslashes in our tool that uses pflag.