diff --git a/serde_derive/src/internals/case.rs b/serde_derive/src/internals/case.rs
index 199fd4bcb..554505160 100644
--- a/serde_derive/src/internals/case.rs
+++ b/serde_derive/src/internals/case.rs
@@ -5,7 +5,7 @@
 #[allow(deprecated, unused_imports)]
 use std::ascii::AsciiExt;
 
-use std::fmt::{self, Display};
+use std::fmt::{self, Debug, Display};
 
 use self::RenameRule::*;
 
@@ -120,11 +120,16 @@ pub struct ParseError<'a> {
 
 impl<'a> Display for ParseError<'a> {
     fn fmt(&self, f: &mut fmt::Formatter) -> fmt::Result {
-        write!(
-            f,
-            "unknown rename rule for #[serde(rename_all = {:?})]",
-            self.unknown,
-        )
+        f.write_str("unknown rename rule `rename_all = ")?;
+        Debug::fmt(self.unknown, f)?;
+        f.write_str("`, expected one of ")?;
+        for (i, (name, _rule)) in RENAME_RULES.iter().enumerate() {
+            if i > 0 {
+                f.write_str(", ")?;
+            }
+            Debug::fmt(name, f)?;
+        }
+        Ok(())
     }
 }
 
diff --git a/test_suite/tests/ui/rename/container_unknown_rename_rule.stderr b/test_suite/tests/ui/rename/container_unknown_rename_rule.stderr
index 728d71ca2..3fd68f3f3 100644
--- a/test_suite/tests/ui/rename/container_unknown_rename_rule.stderr
+++ b/test_suite/tests/ui/rename/container_unknown_rename_rule.stderr
@@ -1,4 +1,4 @@
-error: unknown rename rule for #[serde(rename_all = "abc")]
+error: unknown rename rule `rename_all = "abc"`, expected one of "lowercase", "UPPERCASE", "PascalCase", "camelCase", "snake_case", "SCREAMING_SNAKE_CASE", "kebab-case", "SCREAMING-KEBAB-CASE"
  --> $DIR/container_unknown_rename_rule.rs:4:22
   |
 4 | #[serde(rename_all = "abc")]
diff --git a/test_suite/tests/ui/rename/variant_unknown_rename_rule.stderr b/test_suite/tests/ui/rename/variant_unknown_rename_rule.stderr
index 7a52f37a8..48f53f893 100644
--- a/test_suite/tests/ui/rename/variant_unknown_rename_rule.stderr
+++ b/test_suite/tests/ui/rename/variant_unknown_rename_rule.stderr
@@ -1,4 +1,4 @@
-error: unknown rename rule for #[serde(rename_all = "abc")]
+error: unknown rename rule `rename_all = "abc"`, expected one of "lowercase", "UPPERCASE", "PascalCase", "camelCase", "snake_case", "SCREAMING_SNAKE_CASE", "kebab-case", "SCREAMING-KEBAB-CASE"
  --> $DIR/variant_unknown_rename_rule.rs:5:26
   |
 5 |     #[serde(rename_all = "abc")]