diff --git a/serde/src/de/mod.rs b/serde/src/de/mod.rs
index 6d3947363..1f0c8adc1 100644
--- a/serde/src/de/mod.rs
+++ b/serde/src/de/mod.rs
@@ -116,6 +116,7 @@ use lib::*;
 
 ////////////////////////////////////////////////////////////////////////////////
 
+#[macro_use]
 pub mod value;
 
 mod from_primitive;
diff --git a/serde/src/de/value.rs b/serde/src/de/value.rs
index 96f2a90f7..fcacb0c3f 100644
--- a/serde/src/de/value.rs
+++ b/serde/src/de/value.rs
@@ -30,8 +30,10 @@ use ser;
 
 ////////////////////////////////////////////////////////////////////////////////
 
-// For structs that contain a PhantomData. We do not want the trait
-// bound `E: Clone` inferred by derive(Clone).
+/// For structs that contain a PhantomData. We do not want the trait
+/// bound `E: Clone` inferred by derive(Clone).
+#[doc(hidden)]
+#[macro_export]
 macro_rules! impl_copy_clone {
     ($ty:ident $(<$lifetime:tt>)*) => {
         impl<$($lifetime,)* E> Copy for $ty<$($lifetime,)* E> {}
@@ -44,6 +46,102 @@ macro_rules! impl_copy_clone {
     };
 }
 
+/// Creates a deserializer any method of which forwards to the specified visitor method
+#[doc(hidden)]
+#[macro_export(local_inner_macros)]
+macro_rules! forward_deserializer {
+    // Non-borrowed references
+    (
+        $(#[$doc:meta])*
+        // Actually, * in lifetime should be ?, but that syntax is not supported
+        // on old Rust versions (<= 1.28) or in 2015 edition
+        ref $deserializer:ident $(<$lifetime:tt>)* ($ty:ty) => $visit:ident
+    ) => {
+        $(#[$doc])*
+        #[derive(Debug)]
+        pub struct $deserializer<$($lifetime,)* E> {
+            value: $ty,
+            marker: PhantomData<E>,
+        }
+
+        impl<$($lifetime,)* E> $deserializer<$($lifetime,)* E> {
+            /// Create a new deserializer from the given value.
+            pub fn new(value: $ty) -> Self {
+                $deserializer {
+                    value: value,
+                    marker: PhantomData,
+                }
+            }
+        }
+
+        impl_copy_clone!($deserializer $(<$lifetime>)*);
+
+        impl<'de, $($lifetime,)* E> $crate::de::Deserializer<'de> for $deserializer<$($lifetime,)* E>
+        where
+            E: $crate::de::Error,
+        {
+            type Error = E;
+
+            fn deserialize_any<V>(self, visitor: V) -> $crate::export::Result<V::Value, Self::Error>
+            where
+                V: $crate::de::Visitor<'de>,
+            {
+                visitor.$visit(self.value)
+            }
+
+            forward_to_deserialize_any! {
+                bool i8 i16 i32 i64 i128 u8 u16 u32 u64 u128 f32 f64 char str
+                string bytes byte_buf option unit unit_struct newtype_struct seq
+                tuple tuple_struct map struct enum identifier ignored_any
+            }
+        }
+    };
+    // Borrowed references
+    (
+        $(#[$doc:meta])*
+        borrowed $deserializer:ident($ty:ty) => $visit:ident
+    ) => {
+        $(#[$doc])*
+        #[derive(Debug)]
+        pub struct $deserializer<'de, E> {
+            value: $ty,
+            marker: PhantomData<E>,
+        }
+
+        impl<'de, E> $deserializer<'de, E> {
+            /// Create a new borrowed deserializer from the given value.
+            pub fn new(value: $ty) -> Self {
+                $deserializer {
+                    value: value,
+                    marker: PhantomData,
+                }
+            }
+        }
+
+        impl_copy_clone!($deserializer<'de>);
+
+        impl<'de, E> $crate::de::Deserializer<'de> for $deserializer<'de, E>
+        where
+            E: $crate::de::Error,
+        {
+            type Error = E;
+
+            fn deserialize_any<V>(self, visitor: V) -> $crate::export::Result<V::Value, Self::Error>
+            where
+                V: $crate::de::Visitor<'de>,
+            {
+                visitor.$visit(self.value)
+            }
+
+            forward_to_deserialize_any! {
+                bool i8 i16 i32 i64 i128 u8 u16 u32 u64 u128 f32 f64 char str
+                string bytes byte_buf option unit unit_struct newtype_struct seq
+                tuple tuple_struct map struct enum identifier ignored_any
+            }
+        }
+    };
+}
+
 ////////////////////////////////////////////////////////////////////////////////
 
 /// A minimal representation of all possible errors that can occur using the
@@ -665,45 +763,19 @@ where
 
 ////////////////////////////////////////////////////////////////////////////////
 
-/// A deserializer holding a `&[u8]` with a lifetime tied to another
-/// deserializer.
-#[derive(Debug)]
-pub struct BorrowedBytesDeserializer<'de, E> {
-    value: &'de [u8],
-    marker: PhantomData<E>,
-}
-
-impl_copy_clone!(BorrowedBytesDeserializer<'de>);
-
-impl<'de, E> BorrowedBytesDeserializer<'de, E> {
-    /// Create a new borrowed deserializer from the given byte slice.
-    pub fn new(value: &'de [u8]) -> BorrowedBytesDeserializer<'de, E> {
-        BorrowedBytesDeserializer {
-            value: value,
-            marker: PhantomData,
-        }
-    }
-}
-
-impl<'de, E> de::Deserializer<'de> for BorrowedBytesDeserializer<'de, E>
-where
-    E: de::Error,
-{
-    type Error = E;
-
-    fn deserialize_any<V>(self, visitor: V) -> Result<V::Value, Self::Error>
-    where
-        V: de::Visitor<'de>,
-    {
-        visitor.visit_borrowed_bytes(self.value)
-    }
-
-    forward_to_deserialize_any! {
-        bool i8 i16 i32 i64 i128 u8 u16 u32 u64 u128 f32 f64 char str string
-        bytes byte_buf option unit unit_struct newtype_struct seq tuple
-        tuple_struct map struct identifier ignored_any enum
-    }
-}
+forward_deserializer!(
+    /// A deserializer holding a `&[u8]`. Always call [`Visitor::visit_bytes`]
+    ///
+    /// [`Visitor::visit_bytes`]: ../struct.Visitor.html#method.visit_bytes
+    ref BytesDeserializer<'a>(&'a [u8]) => visit_bytes
+);
+forward_deserializer!(
+    /// A deserializer holding a `&[u8]` with a lifetime tied to another
+    /// deserializer. Always call [`Visitor::visit_borrowed_bytes`]
+    ///
+    /// [`Visitor::visit_borrowed_bytes`]: ../struct.Visitor.html#method.visit_borrowed_bytes
+    borrowed BorrowedBytesDeserializer(&'de [u8]) => visit_borrowed_bytes
+);
 
 ////////////////////////////////////////////////////////////////////////////////
 
diff --git a/serde/src/lib.rs b/serde/src/lib.rs
index 8cc8faea3..bc7b9401c 100644
--- a/serde/src/lib.rs
+++ b/serde/src/lib.rs
@@ -258,6 +258,7 @@ mod macros;
 #[macro_use]
 mod integer128;
 
+#[macro_use]
 pub mod de;
 pub mod ser;
 
diff --git a/serde/src/private/de.rs b/serde/src/private/de.rs
index bcb964a9c..24d2d691b 100644
--- a/serde/src/private/de.rs
+++ b/serde/src/private/de.rs
@@ -1,6 +1,7 @@
 use lib::*;
 
 use de::{Deserialize, DeserializeSeed, Deserializer, Error, IntoDeserializer, Visitor};
+use de::value::{BytesDeserializer, BorrowedBytesDeserializer};
 
 #[cfg(any(feature = "std", feature = "alloc"))]
 use de::{MapAccess, Unexpected};
@@ -2538,8 +2539,10 @@ mod content {
 //    }
 pub trait IdentifierDeserializer<'de, E: Error> {
     type Deserializer: Deserializer<'de, Error = E>;
+    type BorrowedDeserializer: Deserializer<'de, Error = E>;
 
     fn from(self) -> Self::Deserializer;
+    fn borrowed(self) -> Self::BorrowedDeserializer;
 }
 
 impl<'de, E> IdentifierDeserializer<'de, E> for u32
@@ -2547,87 +2550,49 @@ where
     E: Error,
 {
     type Deserializer = <u32 as IntoDeserializer<'de, E>>::Deserializer;
+    type BorrowedDeserializer = <u32 as IntoDeserializer<'de, E>>::Deserializer;
 
     fn from(self) -> Self::Deserializer {
         self.into_deserializer()
     }
-}
 
-pub struct StrDeserializer<'a, E> {
-    value: &'a str,
-    marker: PhantomData<E>,
+    fn borrowed(self) -> Self::BorrowedDeserializer {
+        self.into_deserializer()
+    }
 }
 
+forward_deserializer!(ref StrDeserializer<'a>(&'a str) => visit_str);
+forward_deserializer!(borrowed BorrowedStrDeserializer(&'de str) => visit_borrowed_str);
+
 impl<'a, E> IdentifierDeserializer<'a, E> for &'a str
 where
     E: Error,
 {
     type Deserializer = StrDeserializer<'a, E>;
+    type BorrowedDeserializer = BorrowedStrDeserializer<'a, E>;
 
     fn from(self) -> Self::Deserializer {
-        StrDeserializer {
-            value: self,
-            marker: PhantomData,
-        }
-    }
-}
-
-impl<'de, 'a, E> Deserializer<'de> for StrDeserializer<'a, E>
-where
-    E: Error,
-{
-    type Error = E;
-
-    fn deserialize_any<V>(self, visitor: V) -> Result<V::Value, Self::Error>
-    where
-        V: Visitor<'de>,
-    {
-        visitor.visit_str(self.value)
+        StrDeserializer::new(self)
     }
 
-    forward_to_deserialize_any! {
-        bool i8 i16 i32 i64 i128 u8 u16 u32 u64 u128 f32 f64 char str string
-        bytes byte_buf option unit unit_struct newtype_struct seq tuple
-        tuple_struct map struct enum identifier ignored_any
+    fn borrowed(self) -> Self::BorrowedDeserializer {
+        BorrowedStrDeserializer::new(self)
     }
 }
 
-pub struct BytesDeserializer<'a, E> {
-    value: &'a [u8],
-    marker: PhantomData<E>,
-}
-
 impl<'a, E> IdentifierDeserializer<'a, E> for &'a [u8]
 where
     E: Error,
 {
     type Deserializer = BytesDeserializer<'a, E>;
+    type BorrowedDeserializer = BorrowedBytesDeserializer<'a, E>;
 
     fn from(self) -> Self::Deserializer {
-        BytesDeserializer {
-            value: self,
-            marker: PhantomData,
-        }
-    }
-}
-
-impl<'de, 'a, E> Deserializer<'de> for BytesDeserializer<'a, E>
-where
-    E: Error,
-{
-    type Error = E;
-
-    fn deserialize_any<V>(self, visitor: V) -> Result<V::Value, Self::Error>
-    where
-        V: Visitor<'de>,
-    {
-        visitor.visit_bytes(self.value)
+        BytesDeserializer::new(self)
     }
 
-    forward_to_deserialize_any! {
-        bool i8 i16 i32 i64 i128 u8 u16 u32 u64 u128 f32 f64 char str string
-        bytes byte_buf option unit unit_struct newtype_struct seq tuple
-        tuple_struct map struct enum identifier ignored_any
+    fn borrowed(self) -> Self::BorrowedDeserializer {
+        BorrowedBytesDeserializer::new(self)
     }
 }
 
diff --git a/serde_derive/src/de.rs b/serde_derive/src/de.rs
index 10033e4b5..c9a4bd344 100644
--- a/serde_derive/src/de.rs
+++ b/serde_derive/src/de.rs
@@ -1891,17 +1891,26 @@ fn deserialize_generated_identifier(
     let (ignore_variant, fallthrough) = if !is_variant && cattrs.has_flatten() {
         let ignore_variant = quote!(__other(_serde::__private::de::Content<'de>),);
         let fallthrough = quote!(_serde::__private::Ok(__Field::__other(__value)));
-        (Some(ignore_variant), Some(fallthrough))
+        (
+            Some(ignore_variant),
+            Some((fallthrough.clone(), fallthrough))
+        )
     } else if let Some(other_idx) = other_idx {
         let ignore_variant = fields[other_idx].1.clone();
         let fallthrough = quote!(_serde::__private::Ok(__Field::#ignore_variant));
-        (None, Some(fallthrough))
+        (
+            None,
+            Some((fallthrough.clone(), fallthrough))
+        )
     } else if is_variant || cattrs.deny_unknown_fields() {
         (None, None)
     } else {
         let ignore_variant = quote!(__ignore,);
         let fallthrough = quote!(_serde::__private::Ok(__Field::__ignore));
-        (Some(ignore_variant), Some(fallthrough))
+        (
+            Some(ignore_variant),
+            Some((fallthrough.clone(), fallthrough))
+        )
     };
 
     let visitor_impl = Stmts(deserialize_identifier(
@@ -1964,16 +1973,26 @@ fn deserialize_custom_identifier(
         if last.attrs.other() {
             let ordinary = &variants[..variants.len() - 1];
             let fallthrough = quote!(_serde::__private::Ok(#this::#last_ident));
-            (ordinary, Some(fallthrough))
+            (
+                ordinary,
+                Some((fallthrough.clone(), fallthrough))
+            )
         } else if let Style::Newtype = last.style {
             let ordinary = &variants[..variants.len() - 1];
-            let deserializer = quote!(_serde::__private::de::IdentifierDeserializer::from(__value));
-            let fallthrough = quote! {
+            let fallthrough = |method| quote! {
                 _serde::__private::Result::map(
-                    _serde::Deserialize::deserialize(#deserializer),
+                    _serde::Deserialize::deserialize(
+                        _serde::__private::de::IdentifierDeserializer::#method(__value)
+                    ),
                     #this::#last_ident)
             };
-            (ordinary, Some(fallthrough))
+            (
+                ordinary,
+                Some((
+                    fallthrough(quote!(from)),
+                    fallthrough(quote!(borrowed)),
+                ))
+            )
         } else {
             (variants, None)
         }
@@ -2045,7 +2064,8 @@ fn deserialize_identifier(
     this: &TokenStream,
     fields: &[(String, Ident, Vec<String>)],
     is_variant: bool,
-    fallthrough: Option<TokenStream>,
+    // .0 for referenced data, .1 -- for borrowed
+    fallthrough: Option<(TokenStream, TokenStream)>,
     collect_other_fields: bool,
 ) -> Fragment {
     let mut flat_fields = Vec::new();
@@ -2053,14 +2073,11 @@ fn deserialize_identifier(
         flat_fields.extend(aliases.iter().map(|alias| (alias, ident)))
     }
 
-    let field_strs = flat_fields.iter().map(|(name, _)| name);
-    let field_borrowed_strs = flat_fields.iter().map(|(name, _)| name);
-    let field_bytes = flat_fields
+    let field_strs: &Vec<_> = &flat_fields.iter().map(|(name, _)| name).collect();
+    let field_bytes: &Vec<_> = &flat_fields
         .iter()
-        .map(|(name, _)| Literal::byte_string(name.as_bytes()));
-    let field_borrowed_bytes = flat_fields
-        .iter()
-        .map(|(name, _)| Literal::byte_string(name.as_bytes()));
+        .map(|(name, _)| Literal::byte_string(name.as_bytes()))
+        .collect();
 
     let constructors: &Vec<_> = &flat_fields
         .iter()
@@ -2111,16 +2128,21 @@ fn deserialize_identifier(
         (None, None, None, None)
     };
 
-    let fallthrough_arm = if let Some(fallthrough) = fallthrough {
+    let (
+        fallthrough_arm,
+        fallthrough_borrowed_arm,
+    ) = if let Some(fallthrough) = fallthrough.clone() {
         fallthrough
     } else if is_variant {
-        quote! {
+        let fallthrough = quote! {
             _serde::__private::Err(_serde::de::Error::unknown_variant(__value, VARIANTS))
-        }
+        };
+        (fallthrough.clone(), fallthrough)
     } else {
-        quote! {
+        let fallthrough = quote! {
             _serde::__private::Err(_serde::de::Error::unknown_field(__value, FIELDS))
-        }
+        };
+        (fallthrough.clone(), fallthrough)
     };
 
     let variant_indices = 0_u64..;
@@ -2217,37 +2239,6 @@ fn deserialize_identifier(
             {
                 _serde::__private::Ok(__Field::__other(_serde::__private::de::Content::Unit))
             }
-
-            fn visit_borrowed_str<__E>(self, __value: &'de str) -> _serde::__private::Result<Self::Value, __E>
-            where
-                __E: _serde::de::Error,
-            {
-                match __value {
-                    #(
-                        #field_borrowed_strs => _serde::__private::Ok(#constructors),
-                    )*
-                    _ => {
-                        #value_as_borrowed_str_content
-                        #fallthrough_arm
-                    }
-                }
-            }
-
-            fn visit_borrowed_bytes<__E>(self, __value: &'de [u8]) -> _serde::__private::Result<Self::Value, __E>
-            where
-                __E: _serde::de::Error,
-            {
-                match __value {
-                    #(
-                        #field_borrowed_bytes => _serde::__private::Ok(#constructors),
-                    )*
-                    _ => {
-                        #bytes_to_str
-                        #value_as_borrowed_bytes_content
-                        #fallthrough_arm
-                    }
-                }
-            }
         }
     } else {
         quote! {
@@ -2290,6 +2281,21 @@ fn deserialize_identifier(
             }
         }
 
+        fn visit_borrowed_str<__E>(self, __value: &'de str) -> _serde::__private::Result<Self::Value, __E>
+        where
+            __E: _serde::de::Error,
+        {
+            match __value {
+                #(
+                    #field_strs => _serde::__private::Ok(#constructors),
+                )*
+                _ => {
+                    #value_as_borrowed_str_content
+                    #fallthrough_borrowed_arm
+                }
+            }
+        }
+
         fn visit_bytes<__E>(self, __value: &[u8]) -> _serde::__private::Result<Self::Value, __E>
         where
             __E: _serde::de::Error,
@@ -2305,6 +2311,22 @@ fn deserialize_identifier(
                 }
             }
         }
+
+        fn visit_borrowed_bytes<__E>(self, __value: &'de [u8]) -> _serde::__private::Result<Self::Value, __E>
+        where
+            __E: _serde::de::Error,
+        {
+            match __value {
+                #(
+                    #field_bytes => _serde::__private::Ok(#constructors),
+                )*
+                _ => {
+                    #bytes_to_str
+                    #value_as_borrowed_bytes_content
+                    #fallthrough_borrowed_arm
+                }
+            }
+        }
     }
 }
 
diff --git a/test_suite/tests/test_borrow.rs b/test_suite/tests/test_borrow.rs
index e76ede69f..15139cb9f 100644
--- a/test_suite/tests/test_borrow.rs
+++ b/test_suite/tests/test_borrow.rs
@@ -90,6 +90,37 @@ fn test_struct() {
     );
 }
 
+#[test]
+fn test_field_identifier() {
+    #[derive(Deserialize, Debug, PartialEq)]
+    #[serde(field_identifier)]
+    enum FieldStr<'a> {
+        #[serde(borrow)]
+        Str(&'a str),
+    }
+
+    assert_de_tokens(
+        &FieldStr::Str("value"),
+        &[
+            Token::BorrowedStr("value"),
+        ],
+    );
+
+    #[derive(Deserialize, Debug, PartialEq)]
+    #[serde(field_identifier)]
+    enum FieldBytes<'a> {
+        #[serde(borrow)]
+        Bytes(&'a [u8]),
+    }
+
+    assert_de_tokens(
+        &FieldBytes::Bytes(b"value"),
+        &[
+            Token::BorrowedBytes(b"value"),
+        ],
+    );
+}
+
 #[test]
 fn test_cow() {
     #[derive(Deserialize)]