Template

WORKING TITLE

summary text

intro

SET UP

what happened?
why is it relevant?
something personal

SECTION 1: back story

what happened before
why you decided to do something different
takeaway
Nut-Graph?

SECTION 2: what changed, or what new thing did you try?

what changed/what you did differently
what you thought the outcome would be
takeaway

SECTION 3: what were the results?

what was the outcome?
any surprises?
takeaway

How to apply this to your business

Conclusion

repeat to stick