diff --git a/winbuild/build.py b/winbuild/build.py
index f3121283a4f..e080736b59d 100755
--- a/winbuild/build.py
+++ b/winbuild/build.py
@@ -191,16 +191,14 @@ def run_one(op):
 
 
 if __name__ == "__main__":
-    opts, args = getopt.getopt(sys.argv[1:], "", ["clean", "dist", "wheel"])
+    opts, args = getopt.getopt(sys.argv[1:], "", ["clean", "wheel"])
     opts = dict(opts)
 
     if "--clean" in opts:
         clean()
 
     op = "install"
-    if "--dist" in opts:
-        op = "bdist_wininst --user-access-control=auto"
-    elif "--wheel" in opts:
+    if "--wheel" in opts:
         op = "bdist_wheel"
 
     if "PYTHON" in os.environ:
diff --git a/winbuild/build.rst b/winbuild/build.rst
index a56f43d1a7c..f88024ec41d 100644
--- a/winbuild/build.rst
+++ b/winbuild/build.rst
@@ -79,8 +79,8 @@ Building Pillow
 ---------------
 
 Once the dependencies are built, run `python build.py --clean` to
-build and install Pillow in virtualenvs for each python
-build. `build.py --dist` will build Windows installers instead of
+build and install Pillow in virtualenvs for each Python
+build. `build.py --wheel` will build wheels instead of
 installing into virtualenvs.
 
 UNDONE -- suppressed output, what about failures.