diff --git a/README.md b/README.md
index 8affeb968..300af315d 100644
--- a/README.md
+++ b/README.md
@@ -56,7 +56,7 @@ Especially those generously supporting us at the *The Organization* tier and hig
 </p>
 
 <p align="center">
-   <strong>For a limited time, you can add your logo here for <a href="https://github.com/sponsors/hynek">as little as $50 per month!</a></strong>
+   <strong>Please consider <a href="https://github.com/sponsors/hynek">joining them</a> to help make <em>attrs</em>’s maintenance more sustainable!</strong>
 </p>
 
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