diff --git a/changelog/5311.feature.rst b/changelog/5311.feature.rst
new file mode 100644
index 00000000000..eec46508332
--- /dev/null
+++ b/changelog/5311.feature.rst
@@ -0,0 +1,3 @@
+Captured logs that are output for each failing test are formatted using the
+ColoredLevelFromatter.  As a consequence caplog.text contains the ANSI
+escape sequences used for coloring the level names now.
diff --git a/src/_pytest/logging.py b/src/_pytest/logging.py
index 08670d2b2cc..cb59d36daa3 100644
--- a/src/_pytest/logging.py
+++ b/src/_pytest/logging.py
@@ -17,6 +17,11 @@
 
 DEFAULT_LOG_FORMAT = "%(levelname)-8s %(name)s:%(filename)s:%(lineno)d %(message)s"
 DEFAULT_LOG_DATE_FORMAT = "%H:%M:%S"
+_ANSI_ESCAPE_SEQ = re.compile(r"\x1b\[[\d;]+m")
+
+
+def _remove_ansi_escape_sequences(text):
+    return _ANSI_ESCAPE_SEQ.sub("", text)
 
 
 class ColoredLevelFormatter(logging.Formatter):
@@ -256,8 +261,8 @@ def get_records(self, when):
 
     @property
     def text(self):
-        """Returns the log text."""
-        return self.handler.stream.getvalue()
+        """Returns the formatted log text."""
+        return _remove_ansi_escape_sequences(self.handler.stream.getvalue())
 
     @property
     def records(self):
@@ -393,7 +398,7 @@ def __init__(self, config):
             config.option.verbose = 1
 
         self.print_logs = get_option_ini(config, "log_print")
-        self.formatter = logging.Formatter(
+        self.formatter = self._create_formatter(
             get_option_ini(config, "log_format"),
             get_option_ini(config, "log_date_format"),
         )
@@ -427,6 +432,19 @@ def __init__(self, config):
         if self._log_cli_enabled():
             self._setup_cli_logging()
 
+    def _create_formatter(self, log_format, log_date_format):
+        # color option doesn't exist if terminal plugin is disabled
+        color = getattr(self._config.option, "color", "no")
+        if color != "no" and ColoredLevelFormatter.LEVELNAME_FMT_REGEX.search(
+            log_format
+        ):
+            formatter = ColoredLevelFormatter(
+                create_terminal_writer(self._config), log_format, log_date_format
+            )
+        else:
+            formatter = logging.Formatter(log_format, log_date_format)
+        return formatter
+
     def _setup_cli_logging(self):
         config = self._config
         terminal_reporter = config.pluginmanager.get_plugin("terminalreporter")
@@ -437,23 +455,12 @@ def _setup_cli_logging(self):
         capture_manager = config.pluginmanager.get_plugin("capturemanager")
         # if capturemanager plugin is disabled, live logging still works.
         log_cli_handler = _LiveLoggingStreamHandler(terminal_reporter, capture_manager)
-        log_cli_format = get_option_ini(config, "log_cli_format", "log_format")
-        log_cli_date_format = get_option_ini(
-            config, "log_cli_date_format", "log_date_format"
+
+        log_cli_formatter = self._create_formatter(
+            get_option_ini(config, "log_cli_format", "log_format"),
+            get_option_ini(config, "log_cli_date_format", "log_date_format"),
         )
-        if (
-            config.option.color != "no"
-            and ColoredLevelFormatter.LEVELNAME_FMT_REGEX.search(log_cli_format)
-        ):
-            log_cli_formatter = ColoredLevelFormatter(
-                create_terminal_writer(config),
-                log_cli_format,
-                datefmt=log_cli_date_format,
-            )
-        else:
-            log_cli_formatter = logging.Formatter(
-                log_cli_format, datefmt=log_cli_date_format
-            )
+
         log_cli_level = get_actual_log_level(config, "log_cli_level", "log_level")
         self.log_cli_handler = log_cli_handler
         self.live_logs_context = lambda: catching_logs(
diff --git a/testing/logging/test_reporting.py b/testing/logging/test_reporting.py
index 77cf71b435d..e7a3a80ebf1 100644
--- a/testing/logging/test_reporting.py
+++ b/testing/logging/test_reporting.py
@@ -1084,3 +1084,48 @@ def test_second():
     with open(os.path.join(report_dir_base, "test_second"), "r") as rfh:
         content = rfh.read()
         assert "message from test 2" in content
+
+
+def test_colored_captured_log(testdir):
+    """
+    Test that the level names of captured log messages of a failing test are
+    colored.
+    """
+    testdir.makepyfile(
+        """
+        import logging
+
+        logger = logging.getLogger(__name__)
+
+        def test_foo():
+            logger.info('text going to logger from call')
+            assert False
+        """
+    )
+    result = testdir.runpytest("--log-level=INFO", "--color=yes")
+    assert result.ret == 1
+    result.stdout.fnmatch_lines(
+        [
+            "*-- Captured log call --*",
+            "\x1b[32mINFO    \x1b[0m*text going to logger from call",
+        ]
+    )
+
+
+def test_colored_ansi_esc_caplogtext(testdir):
+    """
+    Make sure that caplog.text does not contain ANSI escape sequences.
+    """
+    testdir.makepyfile(
+        """
+        import logging
+
+        logger = logging.getLogger(__name__)
+
+        def test_foo(caplog):
+            logger.info('text going to logger from call')
+            assert '\x1b' not in caplog.text
+        """
+    )
+    result = testdir.runpytest("--log-level=INFO", "--color=yes")
+    assert result.ret == 0