diff --git a/docs/changelog/2320.bugfix.rst b/docs/changelog/2320.bugfix.rst
new file mode 100644
index 000000000..977523d86
--- /dev/null
+++ b/docs/changelog/2320.bugfix.rst
@@ -0,0 +1 @@
+Upgrade embedded setuptools to ``60.10.0`` from ``60.9.3`` - by :user:`gaborbernat`.
diff --git a/src/virtualenv/seed/wheels/embed/__init__.py b/src/virtualenv/seed/wheels/embed/__init__.py
index ba15be945..08ddcade7 100644
--- a/src/virtualenv/seed/wheels/embed/__init__.py
+++ b/src/virtualenv/seed/wheels/embed/__init__.py
@@ -7,27 +7,27 @@
 BUNDLE_SUPPORT = {
     "3.11": {
         "pip": "pip-22.0.4-py3-none-any.whl",
-        "setuptools": "setuptools-60.9.3-py3-none-any.whl",
+        "setuptools": "setuptools-60.10.0-py3-none-any.whl",
         "wheel": "wheel-0.37.1-py2.py3-none-any.whl",
     },
     "3.10": {
         "pip": "pip-22.0.4-py3-none-any.whl",
-        "setuptools": "setuptools-60.9.3-py3-none-any.whl",
+        "setuptools": "setuptools-60.10.0-py3-none-any.whl",
         "wheel": "wheel-0.37.1-py2.py3-none-any.whl",
     },
     "3.9": {
         "pip": "pip-22.0.4-py3-none-any.whl",
-        "setuptools": "setuptools-60.9.3-py3-none-any.whl",
+        "setuptools": "setuptools-60.10.0-py3-none-any.whl",
         "wheel": "wheel-0.37.1-py2.py3-none-any.whl",
     },
     "3.8": {
         "pip": "pip-22.0.4-py3-none-any.whl",
-        "setuptools": "setuptools-60.9.3-py3-none-any.whl",
+        "setuptools": "setuptools-60.10.0-py3-none-any.whl",
         "wheel": "wheel-0.37.1-py2.py3-none-any.whl",
     },
     "3.7": {
         "pip": "pip-22.0.4-py3-none-any.whl",
-        "setuptools": "setuptools-60.9.3-py3-none-any.whl",
+        "setuptools": "setuptools-60.10.0-py3-none-any.whl",
         "wheel": "wheel-0.37.1-py2.py3-none-any.whl",
     },
     "3.6": {
diff --git a/src/virtualenv/seed/wheels/embed/setuptools-60.9.3-py3-none-any.whl b/src/virtualenv/seed/wheels/embed/setuptools-60.10.0-py3-none-any.whl
similarity index 92%
rename from src/virtualenv/seed/wheels/embed/setuptools-60.9.3-py3-none-any.whl
rename to src/virtualenv/seed/wheels/embed/setuptools-60.10.0-py3-none-any.whl
index b88ddc659..0637d0450 100644
Binary files a/src/virtualenv/seed/wheels/embed/setuptools-60.9.3-py3-none-any.whl and b/src/virtualenv/seed/wheels/embed/setuptools-60.10.0-py3-none-any.whl differ