diff --git a/src/pydata_sphinx_theme/__init__.py b/src/pydata_sphinx_theme/__init__.py
index 0b32aa9ad8..1e0ecb693c 100644
--- a/src/pydata_sphinx_theme/__init__.py
+++ b/src/pydata_sphinx_theme/__init__.py
@@ -86,18 +86,6 @@ def update_config(app, env):
 
     # Add an analytics ID to the site if provided
     analytics = theme_options.get("analytics", {})
-    # deprecated options for Google Analytics
-    # TODO: deprecate >= v0.12
-    gid = theme_options.get("google_analytics_id")
-    if gid:
-        msg = (
-            "'google_analytics_id' is deprecated and will be removed in "
-            "version 0.11, please refer to the documentation "
-            "and use 'analytics' instead."
-        )
-        warnings.warn(msg, DeprecationWarning, stacklevel=2)
-        analytics.update({"google_analytics_id": gid})
-
     if analytics:
         # Plausible analytics
         plausible_domain = analytics.get("plausible_analytics_domain")