diff --git a/CHANGES.rst b/CHANGES.rst
index 5586909d5..50b85678c 100644
--- a/CHANGES.rst
+++ b/CHANGES.rst
@@ -1,5 +1,12 @@
 .. currentmodule:: werkzeug
 
+Version 0.16.1
+--------------
+
+-   Fix import location in deprecation messages for subpackages.
+    :issue:`1663`
+
+
 Version 0.16.0
 --------------
 
diff --git a/src/werkzeug/__init__.py b/src/werkzeug/__init__.py
index d53bb3910..4be464264 100644
--- a/src/werkzeug/__init__.py
+++ b/src/werkzeug/__init__.py
@@ -53,15 +53,17 @@ def __getattr__(self, item):
 
                 # Import the module, get the attribute, and show a warning about where
                 # to correctly import it from.
-                mod = import_module(origin, self.__name__.rsplit(".")[0])
+                package = self.__name__.rsplit(".")[0]
+                mod = import_module(origin, package)
                 value = getattr(mod, item)
                 warn(
                     "The import '{name}.{item}' is deprecated and will be removed in"
-                    " {removed_in}. Use 'from {name}{origin} import {item}'"
+                    " {removed_in}. Use 'from {package}{origin} import {item}'"
                     " instead.".format(
                         name=self.__name__,
                         item=item,
                         removed_in=self._removed_in,
+                        package=package,
                         origin=origin,
                     ),
                     DeprecationWarning,