diff --git a/mlflow/store/artifact/utils/models.py b/mlflow/store/artifact/utils/models.py
index 43f31610a41f4..171732585ee8e 100644
--- a/mlflow/store/artifact/utils/models.py
+++ b/mlflow/store/artifact/utils/models.py
@@ -3,7 +3,6 @@
 import mlflow.tracking
 from mlflow.exceptions import MlflowException
 from mlflow.utils.uri import get_databricks_profile_uri_from_artifact_uri, is_databricks_uri
-from mlflow.entities.model_registry.model_version_stages import ALL_STAGES
 
 _MODELS_URI_SUFFIX_LATEST = "latest"
 
@@ -60,13 +59,11 @@ def _parse_model_uri(uri):
     if parts[1].isdigit():
         # The suffix is a specific version, e.g. "models:/AdsModel1/123"
         return parts[0], int(parts[1]), None
-    elif parts[1] == _MODELS_URI_SUFFIX_LATEST:
-        # The suffix is exactly the 'latest' string, e.g. "models:/AdsModel1/latest"
+    elif parts[1].lower() == _MODELS_URI_SUFFIX_LATEST.lower():
+        # The suffix is the 'latest' string (case insensitive), e.g. "models:/AdsModel1/latest"
         return parts[0], None, None
-    elif parts[1] not in ALL_STAGES:
-        raise MlflowException(_improper_model_uri_msg(uri))
     else:
-        # The suffix is a specific stage, e.g. "models:/AdsModel1/Production"
+        # The suffix is a specific stage (case insensitive), e.g. "models:/AdsModel1/Production"
         return parts[0], None, parts[1]
 
 
diff --git a/tests/store/artifact/utils/test_model_utils.py b/tests/store/artifact/utils/test_model_utils.py
index e7631f8a28db5..39173d8004790 100644
--- a/tests/store/artifact/utils/test_model_utils.py
+++ b/tests/store/artifact/utils/test_model_utils.py
@@ -27,6 +27,8 @@ def test_parse_models_uri_with_version(uri, expected_name, expected_version):
     "uri, expected_name, expected_stage",
     [
         ("models:/AdsModel1/Production", "AdsModel1", "Production"),
+        ("models:/AdsModel1/production", "AdsModel1", "production"),  # case insensitive
+        ("models:/AdsModel1/pROduction", "AdsModel1", "pROduction"),  # case insensitive
         ("models:/Ads Model 1/None", "Ads Model 1", "None"),
         ("models://scope:key@databricks/Ads Model 1/None", "Ads Model 1", "None"),
     ],
@@ -42,6 +44,8 @@ def test_parse_models_uri_with_stage(uri, expected_name, expected_stage):
     "uri, expected_name",
     [
         ("models:/AdsModel1/latest", "AdsModel1"),
+        ("models:/AdsModel1/Latest", "AdsModel1"),  # case insensitive
+        ("models:/AdsModel1/LATEST", "AdsModel1"),  # case insensitive
         ("models:/Ads Model 1/latest", "Ads Model 1"),
         ("models://scope:key@databricks/Ads Model 1/latest", "Ads Model 1"),
     ],
@@ -60,8 +64,6 @@ def test_parse_models_uri_with_latest(uri, expected_name):
         "notmodels:/NameOfModel/StageName",  # wrong scheme with stage
         "models:/",  # no model name
         "models:/Name/Stage/0",  # too many specifiers
-        "models:/Name/production",  # should be 'Production'
-        "models:/Name/LATEST",  # not lower case 'latest'
         "models:Name/Stage",  # missing slash
         "models://Name/Stage",  # hostnames are ignored, path too short
     ],
@@ -119,3 +121,8 @@ def test_get_model_name_and_version_with_latest():
             "20",
         )
         mlflow_client_mock.assert_called_once_with("AdsModel1", None)
+        # Check that "latest" is case insensitive.
+        assert get_model_name_and_version(MlflowClient(), "models:/AdsModel1/lATest") == (
+            "AdsModel1",
+            "20",
+        )
diff --git a/tests/store/model_registry/test_sqlalchemy_store.py b/tests/store/model_registry/test_sqlalchemy_store.py
index e285639aab966..b11a7dc90bca4 100644
--- a/tests/store/model_registry/test_sqlalchemy_store.py
+++ b/tests/store/model_registry/test_sqlalchemy_store.py
@@ -347,6 +347,18 @@ def test_get_latest_versions(self):
             ),
             {"Production": 3},
         )
+        self.assertEqual(
+            self._extract_latest_by_stage(
+                self.store.get_latest_versions(name=name, stages=["production"])
+            ),
+            {"Production": 3},
+        )  # The stages are case insensitive.
+        self.assertEqual(
+            self._extract_latest_by_stage(
+                self.store.get_latest_versions(name=name, stages=["pROduction"])
+            ),
+            {"Production": 3},
+        )  # The stages are case insensitive.
         self.assertEqual(
             self._extract_latest_by_stage(
                 self.store.get_latest_versions(name=name, stages=["None", "Production"])