diff --git a/verify/descriptiveness.go b/verify/descriptiveness.go
index bf20ffd..d715e8d 100644
--- a/verify/descriptiveness.go
+++ b/verify/descriptiveness.go
@@ -22,6 +22,8 @@ import (
 	"sigs.k8s.io/kubebuilder-release-tools/verify/pkg/action"
 )
 
+const skipDescriptivenessCheckLabel = "skip-descriptiveness-check"
+
 type prDescriptivenessError struct{}
 
 func (e prDescriptivenessError) Error() string {
@@ -36,6 +38,12 @@ Someone reading the PR description without clicking any issue links should be ab
 // checkPRDescriptiveness
 func checkPRDescriptiveness(requiredCharacters int) action.ValidateFunc {
 	return func(pr *github.PullRequest) (string, string, error) {
+		for _, label := range pr.Labels {
+			if *label.Name == skipDescriptivenessCheckLabel {
+				return "Skipping descriptiveness check!", "", nil
+			}
+		}
+
 		if len(pr.GetBody()) < requiredCharacters {
 			return "", "", &prDescriptivenessError{}
 		}