diff --git a/setup.cfg b/setup.cfg
index bb551c9..e245b67 100644
--- a/setup.cfg
+++ b/setup.cfg
@@ -9,6 +9,7 @@ author_email     = jupyter@googlegroups.org
 url              = https://jupyter.org
 project_urls     =
     Documentation = https://jupyter-core.readthedocs.io/
+    Funding       = https://numfocus.org/
     Source        = https://github.com/jupyter/jupyter_core
     Tracker       = https://github.com/jupyter/jupyter_core/issues
 license          = BSD-3-Clause