diff --git a/CHANGELOG.md b/CHANGELOG.md
index bf101e20789a..024f5b662f56 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -9,6 +9,7 @@
 - `[jest-config, jest-runtime]` Support ESM for files other than `.js` and `.mjs` ([#10823](https://github.com/facebook/jest/pull/10823))
 - `[jest-config, jest-runtime]` [**BREAKING**] Use "modern" implementation as default for fake timers ([#10874](https://github.com/facebook/jest/pull/10874))
 - `[jest-core]` make `TestWatcher` extend `emittery` ([#10324](https://github.com/facebook/jest/pull/10324))
+- `[jest-core]` Run failed tests interactively the same way we do with snapshots ([#10858](https://github.com/facebook/jest/pull/10858))
 - `[jest-core]` more `TestSequencer` methods can be async ([#10980](https://github.com/facebook/jest/pull/10980))
 - `[jest-haste-map]` Handle injected scm clocks ([#10966](https://github.com/facebook/jest/pull/10966))
 - `[jest-repl, jest-runner]` [**BREAKING**] Run transforms over environment ([#8751](https://github.com/facebook/jest/pull/8751))
diff --git a/packages/jest-core/src/FailedTestsInteractiveMode.ts b/packages/jest-core/src/FailedTestsInteractiveMode.ts
new file mode 100644
index 000000000000..7fe7d8d681f2
--- /dev/null
+++ b/packages/jest-core/src/FailedTestsInteractiveMode.ts
@@ -0,0 +1,195 @@
+/**
+ * Copyright (c) Facebook, Inc. and its affiliates. All Rights Reserved.
+ *
+ * This source code is licensed under the MIT license found in the
+ * LICENSE file in the root directory of this source tree.
+ */
+
+import ansiEscapes = require('ansi-escapes');
+import chalk = require('chalk');
+import type {AggregatedResult, AssertionLocation} from '@jest/test-result';
+import {pluralize, specialChars} from 'jest-util';
+import {KEYS} from 'jest-watcher';
+
+type RunnerUpdateFunction = (failure?: AssertionLocation) => void;
+
+const {ARROW, CLEAR} = specialChars;
+
+function describeKey(key: string, description: string) {
+  return `${chalk.dim(ARROW + 'Press')} ${key} ${chalk.dim(description)}`;
+}
+
+const TestProgressLabel = chalk.bold('Interactive Test Progress');
+
+export default class FailedTestsInteractiveMode {
+  private _isActive = false;
+  private _countPaths = 0;
+  private _skippedNum = 0;
+  private _testAssertions: Array<AssertionLocation> = [];
+  private _updateTestRunnerConfig?: RunnerUpdateFunction;
+
+  constructor(private _pipe: NodeJS.WritableStream) {}
+
+  isActive(): boolean {
+    return this._isActive;
+  }
+
+  put(key: string): void {
+    switch (key) {
+      case 's':
+        if (this._skippedNum === this._testAssertions.length) {
+          break;
+        }
+
+        this._skippedNum += 1;
+        // move skipped test to the end
+        this._testAssertions.push(this._testAssertions.shift()!);
+        if (this._testAssertions.length - this._skippedNum > 0) {
+          this._run();
+        } else {
+          this._drawUIDoneWithSkipped();
+        }
+
+        break;
+      case 'q':
+      case KEYS.ESCAPE:
+        this.abort();
+        break;
+      case 'r':
+        this.restart();
+        break;
+      case KEYS.ENTER:
+        if (this._testAssertions.length === 0) {
+          this.abort();
+        } else {
+          this._run();
+        }
+        break;
+      default:
+    }
+  }
+
+  run(
+    failedTestAssertions: Array<AssertionLocation>,
+    updateConfig: RunnerUpdateFunction,
+  ): void {
+    if (failedTestAssertions.length === 0) return;
+
+    this._testAssertions = [...failedTestAssertions];
+    this._countPaths = this._testAssertions.length;
+    this._updateTestRunnerConfig = updateConfig;
+    this._isActive = true;
+    this._run();
+  }
+
+  updateWithResults(results: AggregatedResult): void {
+    if (!results.snapshot.failure && results.numFailedTests > 0) {
+      return this._drawUIOverlay();
+    }
+
+    this._testAssertions.shift();
+    if (this._testAssertions.length === 0) {
+      return this._drawUIOverlay();
+    }
+
+    // Go to the next test
+    return this._run();
+  }
+
+  private _clearTestSummary() {
+    this._pipe.write(ansiEscapes.cursorUp(6));
+    this._pipe.write(ansiEscapes.eraseDown);
+  }
+
+  private _drawUIDone() {
+    this._pipe.write(CLEAR);
+
+    const messages: Array<string> = [
+      chalk.bold('Watch Usage'),
+      describeKey('Enter', 'to return to watch mode.'),
+    ];
+
+    this._pipe.write(messages.join('\n') + '\n');
+  }
+
+  private _drawUIDoneWithSkipped() {
+    this._pipe.write(CLEAR);
+
+    let stats = `${pluralize('test', this._countPaths)} reviewed`;
+
+    if (this._skippedNum > 0) {
+      const skippedText = chalk.bold.yellow(
+        pluralize('test', this._skippedNum) + ' skipped',
+      );
+
+      stats = `${stats}, ${skippedText}`;
+    }
+
+    const message = [
+      TestProgressLabel,
+      `${ARROW}${stats}`,
+      '\n',
+      chalk.bold('Watch Usage'),
+      describeKey('r', 'to restart Interactive Mode.'),
+      describeKey('q', 'to quit Interactive Mode.'),
+      describeKey('Enter', 'to return to watch mode.'),
+    ];
+
+    this._pipe.write(`\n${message.join('\n')}`);
+  }
+
+  private _drawUIProgress() {
+    this._clearTestSummary();
+
+    const numPass = this._countPaths - this._testAssertions.length;
+    const numRemaining = this._countPaths - numPass - this._skippedNum;
+    let stats = `${pluralize('test', numRemaining)} remaining`;
+
+    if (this._skippedNum > 0) {
+      const skippedText = chalk.bold.yellow(
+        pluralize('test', this._skippedNum) + ' skipped',
+      );
+
+      stats = `${stats}, ${skippedText}`;
+    }
+
+    const message = [
+      TestProgressLabel,
+      `${ARROW}${stats}`,
+      '\n',
+      chalk.bold('Watch Usage'),
+      describeKey('s', 'to skip the current test.'),
+      describeKey('q', 'to quit Interactive Mode.'),
+      describeKey('Enter', 'to return to watch mode.'),
+    ];
+
+    this._pipe.write(`\n${message.join('\n')}`);
+  }
+
+  private _drawUIOverlay() {
+    if (this._testAssertions.length === 0) return this._drawUIDone();
+
+    return this._drawUIProgress();
+  }
+
+  private _run() {
+    if (this._updateTestRunnerConfig) {
+      this._updateTestRunnerConfig(this._testAssertions[0]);
+    }
+  }
+
+  private abort() {
+    this._isActive = false;
+    this._skippedNum = 0;
+
+    if (this._updateTestRunnerConfig) {
+      this._updateTestRunnerConfig();
+    }
+  }
+
+  private restart(): void {
+    this._skippedNum = 0;
+    this._countPaths = this._testAssertions.length;
+    this._run();
+  }
+}
diff --git a/packages/jest-core/src/__tests__/FailedTestsInteractiveMode.test.js b/packages/jest-core/src/__tests__/FailedTestsInteractiveMode.test.js
new file mode 100644
index 000000000000..0f369d342e9e
--- /dev/null
+++ b/packages/jest-core/src/__tests__/FailedTestsInteractiveMode.test.js
@@ -0,0 +1,45 @@
+/**
+ * Copyright (c) Facebook, Inc. and its affiliates. All Rights Reserved.
+ *
+ * This source code is licensed under the MIT license found in the
+ * LICENSE file in the root directory of this source tree.
+ */
+
+import chalk from 'chalk';
+import {specialChars} from 'jest-util';
+import FailedTestsInteractiveMode from '../FailedTestsInteractiveMode';
+
+const {ARROW} = specialChars;
+
+describe('FailedTestsInteractiveMode', () => {
+  describe('updateWithResults', () => {
+    it('renders usage information when all failures resolved', () => {
+      const mockWrite = jest.fn();
+
+      new FailedTestsInteractiveMode({write: mockWrite}).updateWithResults({
+        numFailedTests: 1,
+        snapshot: {},
+      });
+
+      expect(mockWrite).toHaveBeenCalledWith(
+        `${chalk.bold('Watch Usage')}\n${chalk.dim(
+          ARROW + 'Press',
+        )} Enter ${chalk.dim('to return to watch mode.')}\n`,
+      );
+    });
+  });
+
+  it('is inactive at construction', () => {
+    expect(new FailedTestsInteractiveMode().isActive()).toBeFalsy();
+  });
+
+  it('skips activation when no failed tests are present', () => {
+    const plugin = new FailedTestsInteractiveMode();
+
+    plugin.run([]);
+    expect(plugin.isActive()).toBeFalsy();
+
+    plugin.run([{}]);
+    expect(plugin.isActive()).toBeTruthy();
+  });
+});
diff --git a/packages/jest-core/src/plugins/FailedTestsInteractive.ts b/packages/jest-core/src/plugins/FailedTestsInteractive.ts
new file mode 100644
index 000000000000..8fcb9b3f9c88
--- /dev/null
+++ b/packages/jest-core/src/plugins/FailedTestsInteractive.ts
@@ -0,0 +1,100 @@
+/**
+ * Copyright (c) Facebook, Inc. and its affiliates. All Rights Reserved.
+ *
+ * This source code is licensed under the MIT license found in the
+ * LICENSE file in the root directory of this source tree.
+ */
+
+import type {AggregatedResult, AssertionLocation} from '@jest/test-result';
+import type {Config} from '@jest/types';
+import {
+  BaseWatchPlugin,
+  JestHookSubscriber,
+  UpdateConfigCallback,
+  UsageData,
+} from 'jest-watcher';
+import FailedTestsInteractiveMode from '../FailedTestsInteractiveMode';
+
+export default class FailedTestsInteractivePlugin extends BaseWatchPlugin {
+  private _failedTestAssertions?: Array<AssertionLocation>;
+  private readonly _manager = new FailedTestsInteractiveMode(this._stdout);
+
+  apply(hooks: JestHookSubscriber): void {
+    hooks.onTestRunComplete(results => {
+      this._failedTestAssertions = this.getFailedTestAssertions(results);
+
+      if (this._manager.isActive()) this._manager.updateWithResults(results);
+    });
+  }
+
+  getUsageInfo(): UsageData | null {
+    if (this._failedTestAssertions?.length) {
+      return {key: 'i', prompt: 'run failing tests interactively'};
+    }
+
+    return null;
+  }
+
+  onKey(key: string): void {
+    if (this._manager.isActive()) {
+      this._manager.put(key);
+    }
+  }
+
+  run(
+    _: Config.GlobalConfig,
+    updateConfigAndRun: UpdateConfigCallback,
+  ): Promise<void> {
+    return new Promise(resolve => {
+      if (
+        !this._failedTestAssertions ||
+        this._failedTestAssertions.length === 0
+      ) {
+        resolve();
+        return;
+      }
+
+      this._manager.run(this._failedTestAssertions, failure => {
+        updateConfigAndRun({
+          mode: 'watch',
+          testNamePattern: failure ? `^${failure.fullName}$` : '',
+          testPathPattern: failure?.path || '',
+        });
+
+        if (!this._manager.isActive()) {
+          resolve();
+        }
+      });
+    });
+  }
+
+  private getFailedTestAssertions(
+    results: AggregatedResult,
+  ): Array<AssertionLocation> {
+    const failedTestPaths: Array<AssertionLocation> = [];
+
+    if (
+      // skip if no failed tests
+      results.numFailedTests === 0 ||
+      // skip if missing test results
+      !results.testResults ||
+      // skip if unmatched snapshots are present
+      results.snapshot.unmatched
+    ) {
+      return failedTestPaths;
+    }
+
+    results.testResults.forEach(testResult => {
+      testResult.testResults.forEach(result => {
+        if (result.status === 'failed') {
+          failedTestPaths.push({
+            fullName: result.fullName,
+            path: testResult.testFilePath,
+          });
+        }
+      });
+    });
+
+    return failedTestPaths;
+  }
+}
diff --git a/packages/jest-core/src/plugins/__tests__/FailedTestsInteractive.test.js b/packages/jest-core/src/plugins/__tests__/FailedTestsInteractive.test.js
new file mode 100644
index 000000000000..f8327540237f
--- /dev/null
+++ b/packages/jest-core/src/plugins/__tests__/FailedTestsInteractive.test.js
@@ -0,0 +1,46 @@
+/**
+ * Copyright (c) Facebook, Inc. and its affiliates. All Rights Reserved.
+ *
+ * This source code is licensed under the MIT license found in the
+ * LICENSE file in the root directory of this source tree.
+ */
+
+import FailedTestsInteractivePlugin from '../FailedTestsInteractive';
+
+describe('FailedTestsInteractive', () => {
+  it('returns usage info when failing tests are present', () => {
+    expect(new FailedTestsInteractivePlugin({}).getUsageInfo()).toBeNull();
+
+    const mockUpdate = jest.fn();
+    const activateablePlugin = new FailedTestsInteractivePlugin({});
+    const testAggregate = {
+      snapshot: {},
+      testResults: [
+        {
+          testFilePath: '/tmp/mock-path',
+          testResults: [{fullName: 'test-name', status: 'failed'}],
+        },
+      ],
+    };
+    let mockCallback;
+
+    activateablePlugin.apply({
+      onTestRunComplete: callback => {
+        mockCallback = callback;
+      },
+    });
+
+    mockCallback(testAggregate);
+    activateablePlugin.run(null, mockUpdate);
+
+    expect(activateablePlugin.getUsageInfo()).toEqual({
+      key: 'i',
+      prompt: 'run failing tests interactively',
+    });
+    expect(mockUpdate).toHaveBeenCalledWith({
+      mode: 'watch',
+      testNamePattern: `^${testAggregate.testResults[0].testResults[0].fullName}$`,
+      testPathPattern: testAggregate.testResults[0].testFilePath,
+    });
+  });
+});
diff --git a/packages/jest-core/src/watch.ts b/packages/jest-core/src/watch.ts
index 60de233b8039..1beddd08e82c 100644
--- a/packages/jest-core/src/watch.ts
+++ b/packages/jest-core/src/watch.ts
@@ -39,6 +39,7 @@ import {
   filterInteractivePlugins,
   getSortedUsageRows,
 } from './lib/watchPluginsHelpers';
+import FailedTestsInteractivePlugin from './plugins/FailedTestsInteractive';
 import QuitPlugin from './plugins/Quit';
 import TestNamePatternPlugin from './plugins/TestNamePattern';
 import TestPathPatternPlugin from './plugins/TestPathPattern';
@@ -61,6 +62,7 @@ const {print: preRunMessagePrint} = preRunMessage;
 let hasExitListener = false;
 
 const INTERNAL_PLUGINS = [
+  FailedTestsInteractivePlugin,
   TestPathPatternPlugin,
   TestNamePatternPlugin,
   UpdateSnapshotsPlugin,
diff --git a/packages/jest-watcher/src/BaseWatchPlugin.ts b/packages/jest-watcher/src/BaseWatchPlugin.ts
index 5f59a98a249e..99d3c9e331ac 100644
--- a/packages/jest-watcher/src/BaseWatchPlugin.ts
+++ b/packages/jest-watcher/src/BaseWatchPlugin.ts
@@ -13,7 +13,7 @@ import type {
   WatchPlugin,
 } from './types';
 
-class BaseWatchPlugin implements WatchPlugin {
+abstract class BaseWatchPlugin implements WatchPlugin {
   protected _stdin: NodeJS.ReadStream;
   protected _stdout: NodeJS.WriteStream;