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<title>Résumé · Tracy Dalick Irace</title>
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<h1 class="f1 lh-title mv2 measure raleway tc">Tracy Dalick Irace</h1>
<h4 class="f6 f5-ns lh-title tc mt0 mb5-ns mb4">
<a href="https://tracy.nyc">tracy.nyc</a><span class="moon-gray"> / </span>
<a href="mailto:tdalick@gmail.com">tdalick@gmail.com</a><span
class="moon-gray"> / </span>Westchester, NY
</h4>
<p class="copy">
Product leader who thrives in growing organizations where my creativity, empathy, and eye for design can truly
make a difference for our users. Over the past ten years, I’ve conceptualized–and most importantly,
shipped–innovative products for some of the biggest and best companies in the world. My product sensibilities
are complemented by deep understanding of user behaviors, business drivers, and established and emerging
technologies.
</p>
<article class="entry">
<a class="unstyled" name="onaroll">
<h3 class="company"><img class="logo" src="images/onaroll.png" /><span class="v-mid">Onaroll</span></h3>
</a>
<p class="copy"><a href="https://www.onaroll.co">Onaroll</a> is an employee goals and rewards app that inspires
shift workers to stay longer and to perform better.
</p>
<h4 class="title"><span>Senior Product Manager</span><span class="moon-gray"> / Aug 2023 –
Present</span></h4>
<p class="copy">
I oversee three out of four products in Onaroll's portfolio, reporting directly to the Head of Product. As a
strategic hire, I play a pivotal role in steering the company towards our
business objectives through both long-term vision planning and short-term execution. Beyond
traditional product management responsibilities, I actively engage in various
cross-functional tasks due to Onaroll's early stage.
</p>
<ul>
<li class="copy">Spearheaded and launched an overhaul to our Operator Experience as my first project upon
joining.</li>
<li class="copy">Improved operational efficiency by proactively identifying and implementing process
enhancements across departments.</li>
</ul>
</article>
<article class="entry">
<a class="unstyled" name="olo">
<h3 class="company"><img class="logo" src="images/olo.jpg" /><span class="v-mid">Olo</span></h3>
</a>
<p class="copy"><a href="https://www.olo.com">Olo</a> builds the online ordering and delivery software that
connects the biggest restaurant brands in the world to the on-demand world, allowing them to meet their
customers wherever they are.</p>
<h4 class="title"><span>Senior Product Manager</span><span class="moon-gray"> / Jan 2018 –
Jun 2023</span></h4>
<p class="copy">
I was the Product Lead solely responsible for all on-site restaurant products, reporting to the General
Manager of the Guest Engagements and Operations business unit. I launched and oversaw products for both
restaurant employees and end-customers. I was the only product manager working on front-of-house software,
becoming an expert in a subject matter that none of my colleagues or manager had institutional knowledge in. I
worked closely with our internal engineering, executive, and support teams, restaurant brands, and external
partners to build fast, intuitive products where every second counts.
</p>
<ul>
<li class="copy">Defined, launched, and continue to own Expo (<a href="https://vimeo.com/349735191">video
tour</a>), Olo’s first entry into the front-of-house restaurant space. I led a cross-functional team,
wrote all of the product specs, set benchmarks, and until recently did the majority of the product
marketing.
<ul>
<li class="copy">
<a href="https://apnews.com/article/b33723e755444ad19fb5864dfae3b2c1">Olo Releases Expo: One Tablet to
Rule them All</a>
</li>
<li class="copy">
<a
href="https://foodondemandnews.com/11222020/olo-adds-curbside-notifications-virtual-restaurant-support/">Olo
Adds Curbside Notifications, Virtual Restaurant Support</a>
</li>
</ul>
</li>
<li class="copy">Took ownership of the <a href="https://www.olo.com/host">Host</a> product after Olo’s
acquisition of <a
href="https://investors.olo.com/news/news-details/2021/Olo-Completes-Acquisition-of-Wisely-Inc.-a-Leading-Customer-Intelligence-and-Engagement-Platform-for-Restaurants/default.aspx">Wisely</a>.
</li>
<li class="copy">Gained a fundamental understanding of front-of-house employee needs through user testing,
interviews, and on-site visits all over the country.</li>
<li class="copy">Obsessed over product metrics and their ability to drive operational improvements. Reduced
customer wait time by 10% with our arrival notifications feature.</li>
<li class="copy">Successfully advocated for using Expo as a wedge to drive adoption of additional in-house
products. Launched a companion digital order POS product and have ghost kitchen/marketplace handoff products
in development.</li>
<li class="copy">Enabled 2,000+ restaurants to quickly enable online ordering during COVID-19.</li>
</ul>
<div class="thumbnails">
<div class="thumbnail">
<a href="images/screenshots/olo3.jpg" target="_blank"><img src="images/screenshots/olo3-thumb.jpg" /></a>
</div>
<div class="thumbnail">
<a href="images/screenshots/olo2.jpg" target="_blank"><img src="images/screenshots/olo2-thumb.jpg" /></a>
</div>
<div class="thumbnail">
<a href="images/screenshots/olo1.jpg" target="_blank"><img src="images/screenshots/olo1.jpg" />
</a>
</div>
</div>
</article>
<article class="entry page-break">
<a class="unstyled" name="peloton">
<h3 class="company"><img class="logo" src="images/peloton.png" /><span class="v-mid">Peloton</span></h3>
</a>
<p class="copy"><a href="https://www.onepeloton.com">Peloton</a> is a fitness technology company that offers
live and on-demand workouts to users across the world. The core offering is an at-home spin bike which live
streams classes from a studio in New York City. The classes are interactive and provide realtime metrics to
both riders and instructors.</p>
<h4 class="title"><span>Product Manager</span><span class="moon-gray"> / Jun 2016 – Jan
2018</span></h4>
<p class="copy">
As a Product Manager, I reported to the VP of Product and was responsible for features and policies associated
with user engagement and retention. This included adding or enhancing features on the Android tablet attached
to our at-home bikes, as well as our <a href="https://members.onepeloton.com/classes">web experience</a>.
Additionally, I was responsible for the software used by our 15 instructors and 60 in-studio bikes. I worked
closely with the executive, marketing, support, business intelligence, and hardware teams to define and
deliver the best technology and experience for all of our users.
</p>
<ul>
<li class="copy">Solely managed the end-to-end product lifecycle for the web engagement software team. This
includes defining features, prioritizing projects, continuously releasing enhancements, and analyzing
launched products.</li>
<li class="copy">
Pioneered a new <a href="https://blog.onepeloton.com/refer-peloton/">referral</a> program, which increased
referrals by 15%, reduced the cost of acquiring users by $87 compared to the previous program, and increased
the lifetime value of users who purchased through the program.</li>
<li class="copy">Produced a fully redesigned tablet for our instructors that minimized superfluous actions and
enabled them to react efficiently to rider actions, strengthening one of our company’s core value
propositions.</li>
<li class="copy">Reduced inbound calls to the customer service team by 8% by analyzing support inquiries and
updating the flow for adding additional riders to a bike.</li>
</ul>
<div class="thumbnails">
<div class="thumbnail">
<a href="images/screenshots/peloton2.png" target="_blank"><img
src="images/screenshots/peloton2-thumb.png" /></a>
</div>
<div class="thumbnail">
<a href="images/screenshots/peloton3.jpg" target="_blank"><img
src="images/screenshots/peloton3-thumb.jpg" /></a>
</div>
<div class="thumbnail">
<a href="images/screenshots/peloton1.png" target="_blank"><img src="images/screenshots/peloton1.png" />
</a>
</div>
</div>
</article>
<article class="entry">
<a class="unstyled" name="huge">
<h3 class="company"><img class="logo" src="images/huge.png" /><span class="v-mid">Huge</span></h3>
</a>
<p class="copy">
<a href="https://www.hugeinc.com">Huge</a> is a digital consultancy that provides strategy, design, marketing,
and technology services to some of the world's largest businesses and best known brands (I’ve worked with
Apple, American Express, Gucci, Lexus, S. C. Johnson, and TD Ameritrade, to name a few).
</p>
<h4 class="title">
<span>Product Manager</span><span class="moon-gray"> / Jan 2014 – Jun 2016</span>
</h4>
<p class="copy">As a Product Manager, I reported to the Director of Product and was responsible for defining and
delivering the right products for my clients and their customers by turning goals and objectives into roadmaps
and scopes, then executing them by facilitating collaboration between stakeholders, designers, and engineers.
</p>
<ul>
<li class="copy">
Reduced costs while leading fast-paced, cross-functional teams through all project phases, improving
processes and eliminating inefficiencies, leading to sharp work delivered ahead of schedule. </li>
<li class="copy">Increased e-commerce sales while decreasing development costs, by identifying when existing
products could be optimized and redesigned, rather than reimplemented entirely.</li>
<li class="copy">Produced innovative products and solved problems with keen design instincts, product taste,
and principled thinking, delighting clients and end users.</li>
<li class="copy">Developed test scenarios for user testing prototypes, resulting in quick pivots to a more
intuitive user experience and increased conversation rates.</li>
<li class="copy">Maintained a competitive edge by adopting agile development methodologies, A/B testing, and
continuous deployment.</li>
<li class="copy">Fostered productive client relationships by being poised, adaptable, and approachable,
earning the trust, guidance, and control of their most important projects.</li>
<li class="copy">Managed three direct reports over two years, aided career development, and provided support
and guidance in challenging situations.</li>
</ul>
<div class="thumbnails">
<div class="thumbnail">
<a href="images/screenshots/huge1.jpg" target="_blank"><img src="images/screenshots/huge1-thumb.jpg" />
</a>
</div>
<div class="thumbnail">
<a href="images/screenshots/huge2.jpg" target="_blank"><img src="images/screenshots/huge2.jpg" /></a>
</div>
</div>
<p class="copy post-thumbnails-spacer"> </p>
<h4 class="title"><span>Senior Business Analyst</span><span class="moon-gray"> / Apr 2013
– Jan 2014</span></h4>
<p class="copy">As a Senior Business Analyst, I reported to the Group Director of Product and was responsible
for converting product visions into requirements, owning the agile product backlog, and managing the team’s
milestones and deadlines.</p>
<ul>
<li class="copy">Created internal execution plans by synthesizing team resources and capabilities, roadmap,
and scope, in order to deliver concrete projects on time and on budget.</li>
<li class="copy">Distilled requirements and feedback from stakeholder interviews, demos, and feature
prioritization exercises into actionable user stories and specifications, enabling designers and engineers
to exceed client expectations and measurement goals.</li>
<li class="copy">Managed an imaginative CLIO award-winning project that required coordination across numerous
third- parties, elevating the client’s brand across various channels.</li>
<li class="copy">Shaped products through decisive judgment calls and high usability and design standards,
earning the trust and confidence of my clients and internal team.</li>
<li class="copy">Prioritized team morale during tremendously difficult circumstances, delivering a product
that met our high standards despite the adversity.</li>
</ul>
<div class="thumbnails">
<div class="thumbnail">
<a href="images/screenshots/huge3.jpg" target="_blank"><img src="images/screenshots/huge3.jpg" />
</a>
</div>
<div class="thumbnail">
<a href="images/screenshots/huge4.jpg" target="_blank"><img src="images/screenshots/huge4-thumb.jpg" /></a>
</div>
</div>
</article>
<article class="entry">
<a class="unstyled" name="cumberland">
<h3 class="company"><img class="logo" src="images/cumberland.png" /><span class="v-mid">Cumberland Consulting
Group</span></h3>
</a>
<p class="copy">
<a href="https://www.cumberlandcg.com">Cumberland Consulting Group</a> is a national technology implementation
and project management firm servicing the healthcare industry.
</p>
<h4 class="title"><span>Managing Consultant</span><span class="moon-gray"> / Aug 2010 –
Apr 2012</span></h4>
<p class="copy">As a Managing Consultant, I reported to a partner of the firm and was responsible for gathering
and executing product requirements, creating wireframes, and performing user testing.</p>
<ul>
<li class="copy">Increased provider visits by 35% reduced operating costs, and automated the Medicare approval
process by developing and deploying a native mobile application. </li>
<li class="copy">Synthesized KPIs and requirements from 40+ stakeholders to create a comprehensive yet focused
BRD, and translated it to actionable specifications for engineering teams.</li>
<li class="copy">Created enhancement reports and user experience recommendations for stakeholders and the
technology team by reviewing analytics and facilitating focus groups and interviews.</li>
<li class="copy">Inspired and motivated end-users by displaying empathy and understanding during training
sessions.</li>
<li class="copy">Influenced stakeholder decisions through clear and calm communication across many channels.
</li>
</ul>
</article>
<article class="entry page-break">
<a class="unstyled" name="mediacom">
<h3 class="company"><img class="logo" src="images/mediacom.jpg" /><span class="v-mid">MediaCom</span></h3>
</a>
<p class="copy"><a href="http://www.mediacom.com/en/">MediaCom</a> is a global media agency that provides
planning and strategy, digital marketing, and consumer insights for national clients.</p>
<h4 class="title">
<span>Insights and Analytics Intern</span><span class="moon-gray"> / Feb 2010 – Jun
2010</span>
</h4>
<p class="copy">As an Insights and Analytics Intern, I reported to the Analytics Lead and was responsible for
monthly reports detailing campaign analytics and potential optimizations, which were supported by industry
research, campaign KPIs, and the brand strategy plan for GlaxoSmithKline.</p>
<ul>
<li class="copy">Increased brand engagement through learning from A/B and multivariate testing. </li>
<li class="copy">Delivered learning assessments which increased multiple KPIs (unique visitors, user
engagement, navigation flows, etc.) by analyzing data and understanding marketplace trends.</li>
<li class="copy">Collaborated with design and content teams to iterate on digital initiatives to provide
results for the client.</li>
<li class="copy">Performed as a full-time employee by learning quickly, showing attention to detail, and
anticipating requests.</li>
</ul>
</article>
<article class="entry">
<a class="unstyled" name="bluerock">
<h3 class="company"><img class="logo" src="images/lvly.jpg" /><span class="v-mid">BlueRock</span></h3>
</a>
<p class="copy">BlueRock, part of <a href="https://www.lvly.tv">LVLY</a>, is a creative editing agency with
clients including FedEx, Toyota, Yahoo, and many more.</p>
<h4 class="title">
<span>Business Development Intern</span><span class="moon-gray"> / Jun 2009 – Nov
2009</span>
</h4>
<p class="copy">As a Business Development Intern, I was responsible for defining and executing a social media
strategy and developing an internal tool to track client engagement.</p>
<ul>
<li class="copy">Created a social brand voice and identity through competitor analysis, social trends, and
vision from the CEO, which increased the brand awareness.</li>
<li class="copy">Submitted weekly status reports to the CEO detailing the week’s findings in a digestible
format.</li>
<li class="copy">Analyzed client information and developed the specification for an internal tool which
simplified client management and increased productivity for the client services team.</li>
</ul>
</article>
<article class="entry">
<a class="unstyled" name="pace">
<h3 class="company"><img class="logo" src="images/pace.jpg" /><span class="v-mid">Pace University</span></h3>
</a>
<h4 class="title">
<span>Masters in Business Administration</span><span class="moon-gray"> / 2008 –
2010</span>
</h4>
<p class="copy"><a href="https://pace.edu">Pace University</a> is a private university with its main campus in
New York City. I attended the Lubin School of Business for my MBA.</p>
</article>
<article class="entry">
<a class="unstyled" name="pace">
<h3 class="company"><img class="logo" src="images/ucf.png" /><span class="v-mid">University of Central
Florida</span></h3>
</a>
<h4 class="title">
<span>Bachelor of Science, Business Administration</span><span class="moon-gray"> / 2003
– 2007</span>
</h4>
<p class="copy">The <a href="https://www.ucf.edu">University of Central Florida</a> is a public research
university in unincorporated Orange County, Florida. I attended as an undergraduate, majoring in business
administration and minoring in sociology.</p>
</article>
</div>
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