diff --git a/README.md b/README.md
index 5d23930..7a950d1 100644
--- a/README.md
+++ b/README.md
@@ -12,11 +12,12 @@ the executable for a tool. Because most CLI tools print the help and then exit
 when invoked without arguments, this is often very frustrating for those users.
 
 mousetrap provides a way to detect these invocations so that you can provide
-more helpful behavior and instructions on how to run the CLI tool.
+more helpful behavior and instructions on how to run the CLI tool. To see what
+this looks like, both from an organizational and a technical perspective, see
+https://inconshreveable.com/09-09-2014/sweat-the-small-stuff/
 
 ### The interface
 
 The library exposes a single interface:
 
     func StartedByExplorer() (bool)
-