diff --git a/examples/Cargo.toml b/examples/Cargo.toml
index 5c3e7e8b5..2239336e1 100644
--- a/examples/Cargo.toml
+++ b/examples/Cargo.toml
@@ -276,6 +276,14 @@ required-features = ["cancellation"]
 name = "cancellation-client"
 path = "src/cancellation/client.rs"
 
+[[bin]]
+name = "codec-buffers-server"
+path = "src/codec_buffers/server.rs"
+
+[[bin]]
+name = "codec-buffers-client"
+path = "src/codec_buffers/client.rs"
+
 
 [features]
 gcp = ["dep:prost-types", "tonic/tls"]
diff --git a/examples/build.rs b/examples/build.rs
index 892b0d96c..454a77214 100644
--- a/examples/build.rs
+++ b/examples/build.rs
@@ -33,6 +33,14 @@ fn main() {
         .unwrap();
 
     build_json_codec_service();
+
+    let smallbuff_copy = out_dir.join("smallbuf");
+    let _ = std::fs::create_dir(smallbuff_copy.clone()); // This will panic below if the directory failed to create
+    tonic_build::configure()
+        .out_dir(smallbuff_copy)
+        .codec_path("crate::common::SmallBufferCodec")
+        .compile(&["proto/helloworld/helloworld.proto"], &["proto"])
+        .unwrap();
 }
 
 // Manually define the json.helloworld.Greeter service which used a custom JsonCodec to use json
diff --git a/examples/src/codec_buffers/client.rs b/examples/src/codec_buffers/client.rs
new file mode 100644
index 000000000..267e19dbf
--- /dev/null
+++ b/examples/src/codec_buffers/client.rs
@@ -0,0 +1,30 @@
+//! A HelloWorld example that uses a custom codec instead of the default Prost codec.
+//!
+//! Generated code is the output of codegen as defined in the `examples/build.rs` file.
+//! The generation is the one with .codec_path("crate::common::SmallBufferCodec")
+//! The generated code assumes that a module `crate::common` exists which defines
+//! `SmallBufferCodec`, and `SmallBufferCodec` must have a Default implementation.
+
+pub mod common;
+
+pub mod small_buf {
+    include!(concat!(env!("OUT_DIR"), "/smallbuf/helloworld.rs"));
+}
+use small_buf::greeter_client::GreeterClient;
+
+use crate::small_buf::HelloRequest;
+
+#[tokio::main]
+async fn main() -> Result<(), Box<dyn std::error::Error>> {
+    let mut client = GreeterClient::connect("http://[::1]:50051").await?;
+
+    let request = tonic::Request::new(HelloRequest {
+        name: "Tonic".into(),
+    });
+
+    let response = client.say_hello(request).await?;
+
+    println!("RESPONSE={:?}", response);
+
+    Ok(())
+}
diff --git a/examples/src/codec_buffers/common.rs b/examples/src/codec_buffers/common.rs
new file mode 100644
index 000000000..c8f9ed777
--- /dev/null
+++ b/examples/src/codec_buffers/common.rs
@@ -0,0 +1,41 @@
+//! This module defines a common encoder with small buffers. This is useful
+//! when you have many concurrent RPC's, and not a huge volume of data per
+//! rpc normally.
+//!
+//! Note that you can customize your codecs per call to the code generator's
+//! compile function. This lets you group services by their codec needs.
+//!
+//! While this codec demonstrates customizing the built-in Prost codec, you
+//! can use this to implement other codecs as well, as long as they have a
+//! Default implementation.
+
+use std::marker::PhantomData;
+
+use prost::Message;
+use tonic::codec::{BufferSettings, Codec, ProstCodec};
+
+#[derive(Debug, Clone, Copy, Default)]
+pub struct SmallBufferCodec<T, U>(PhantomData<(T, U)>);
+
+impl<T, U> Codec for SmallBufferCodec<T, U>
+where
+    T: Message + Send + 'static,
+    U: Message + Default + Send + 'static,
+{
+    type Encode = T;
+    type Decode = U;
+
+    type Encoder = <ProstCodec<T, U> as Codec>::Encoder;
+    type Decoder = <ProstCodec<T, U> as Codec>::Decoder;
+
+    fn encoder(&mut self) -> Self::Encoder {
+        // Here, we will just customize the prost codec's internal buffer settings.
+        // You can of course implement a complete Codec, Encoder, and Decoder if
+        // you wish!
+        ProstCodec::<T, U>::raw_encoder(BufferSettings::new(512, 4096))
+    }
+
+    fn decoder(&mut self) -> Self::Decoder {
+        ProstCodec::<T, U>::raw_decoder(BufferSettings::new(512, 4096))
+    }
+}
diff --git a/examples/src/codec_buffers/server.rs b/examples/src/codec_buffers/server.rs
new file mode 100644
index 000000000..b30c797d3
--- /dev/null
+++ b/examples/src/codec_buffers/server.rs
@@ -0,0 +1,51 @@
+//! A HelloWorld example that uses a custom codec instead of the default Prost codec.
+//!
+//! Generated code is the output of codegen as defined in the `examples/build.rs` file.
+//! The generation is the one with .codec_path("crate::common::SmallBufferCodec")
+//! The generated code assumes that a module `crate::common` exists which defines
+//! `SmallBufferCodec`, and `SmallBufferCodec` must have a Default implementation.
+
+use tonic::{transport::Server, Request, Response, Status};
+
+pub mod common;
+
+pub mod small_buf {
+    include!(concat!(env!("OUT_DIR"), "/smallbuf/helloworld.rs"));
+}
+use small_buf::{
+    greeter_server::{Greeter, GreeterServer},
+    HelloReply, HelloRequest,
+};
+
+#[derive(Default)]
+pub struct MyGreeter {}
+
+#[tonic::async_trait]
+impl Greeter for MyGreeter {
+    async fn say_hello(
+        &self,
+        request: Request<HelloRequest>,
+    ) -> Result<Response<HelloReply>, Status> {
+        println!("Got a request from {:?}", request.remote_addr());
+
+        let reply = HelloReply {
+            message: format!("Hello {}!", request.into_inner().name),
+        };
+        Ok(Response::new(reply))
+    }
+}
+
+#[tokio::main]
+async fn main() -> Result<(), Box<dyn std::error::Error>> {
+    let addr = "[::1]:50051".parse().unwrap();
+    let greeter = MyGreeter::default();
+
+    println!("GreeterServer listening on {}", addr);
+
+    Server::builder()
+        .add_service(GreeterServer::new(greeter))
+        .serve(addr)
+        .await?;
+
+    Ok(())
+}
diff --git a/tonic-build/src/compile_settings.rs b/tonic-build/src/compile_settings.rs
new file mode 100644
index 000000000..e2de97910
--- /dev/null
+++ b/tonic-build/src/compile_settings.rs
@@ -0,0 +1,14 @@
+#[derive(Debug, Clone)]
+pub(crate) struct CompileSettings {
+    #[cfg(feature = "prost")]
+    pub(crate) codec_path: String,
+}
+
+impl Default for CompileSettings {
+    fn default() -> Self {
+        Self {
+            #[cfg(feature = "prost")]
+            codec_path: "tonic::codec::ProstCodec".to_string(),
+        }
+    }
+}
diff --git a/tonic-build/src/lib.rs b/tonic-build/src/lib.rs
index 015796508..afc9e0ced 100644
--- a/tonic-build/src/lib.rs
+++ b/tonic-build/src/lib.rs
@@ -97,6 +97,8 @@ pub mod server;
 mod code_gen;
 pub use code_gen::CodeGenBuilder;
 
+mod compile_settings;
+
 /// Service generation trait.
 ///
 /// This trait can be implemented and consumed
diff --git a/tonic-build/src/prost.rs b/tonic-build/src/prost.rs
index dafbe9814..1c76e103b 100644
--- a/tonic-build/src/prost.rs
+++ b/tonic-build/src/prost.rs
@@ -1,4 +1,4 @@
-use crate::code_gen::CodeGenBuilder;
+use crate::{code_gen::CodeGenBuilder, compile_settings::CompileSettings};
 
 use super::Attributes;
 use proc_macro2::TokenStream;
@@ -41,6 +41,7 @@ pub fn configure() -> Builder {
         disable_comments: HashSet::default(),
         use_arc_self: false,
         generate_default_stubs: false,
+        compile_settings: CompileSettings::default(),
     }
 }
 
@@ -61,61 +62,98 @@ pub fn compile_protos(proto: impl AsRef<Path>) -> io::Result<()> {
     Ok(())
 }
 
-const PROST_CODEC_PATH: &str = "tonic::codec::ProstCodec";
-
 /// Non-path Rust types allowed for request/response types.
 const NON_PATH_TYPE_ALLOWLIST: &[&str] = &["()"];
 
-impl crate::Service for Service {
-    type Method = Method;
+/// Newtype wrapper for prost to add tonic-specific extensions
+struct TonicBuildService {
+    prost_service: Service,
+    methods: Vec<TonicBuildMethod>,
+}
+
+impl TonicBuildService {
+    fn new(prost_service: Service, settings: CompileSettings) -> Self {
+        Self {
+            // CompileSettings are currently only consumed method-by-method but if you need them in the Service, here's your spot.
+            // The tonic_build::Service trait specifies that methods are borrowed, so they have to reified up front.
+            methods: prost_service
+                .methods
+                .iter()
+                .map(|prost_method| TonicBuildMethod {
+                    prost_method: prost_method.clone(),
+                    settings: settings.clone(),
+                })
+                .collect(),
+            prost_service,
+        }
+    }
+}
+
+/// Newtype wrapper for prost to add tonic-specific extensions
+struct TonicBuildMethod {
+    prost_method: Method,
+    settings: CompileSettings,
+}
+
+impl crate::Service for TonicBuildService {
+    type Method = TonicBuildMethod;
     type Comment = String;
 
     fn name(&self) -> &str {
-        &self.name
+        &self.prost_service.name
     }
 
     fn package(&self) -> &str {
-        &self.package
+        &self.prost_service.package
     }
 
     fn identifier(&self) -> &str {
-        &self.proto_name
+        &self.prost_service.proto_name
     }
 
     fn comment(&self) -> &[Self::Comment] {
-        &self.comments.leading[..]
+        &self.prost_service.comments.leading[..]
     }
 
     fn methods(&self) -> &[Self::Method] {
-        &self.methods[..]
+        &self.methods
     }
 }
 
-impl crate::Method for Method {
+impl crate::Method for TonicBuildMethod {
     type Comment = String;
 
     fn name(&self) -> &str {
-        &self.name
+        &self.prost_method.name
     }
 
     fn identifier(&self) -> &str {
-        &self.proto_name
+        &self.prost_method.proto_name
     }
 
+    /// For code generation, you can override the codec.
+    ///
+    /// You should set the codec path to an import path that has a free
+    /// function like `fn default()`. The default value is tonic::codec::ProstCodec,
+    /// which returns a default-configured ProstCodec. You may wish to configure
+    /// the codec, e.g., with a buffer configuration.
+    ///
+    /// Though ProstCodec implements Default, it is currently only required that
+    /// the function match the Default trait's function spec.
     fn codec_path(&self) -> &str {
-        PROST_CODEC_PATH
+        &self.settings.codec_path
     }
 
     fn client_streaming(&self) -> bool {
-        self.client_streaming
+        self.prost_method.client_streaming
     }
 
     fn server_streaming(&self) -> bool {
-        self.server_streaming
+        self.prost_method.server_streaming
     }
 
     fn comment(&self) -> &[Self::Comment] {
-        &self.comments.leading[..]
+        &self.prost_method.comments.leading[..]
     }
 
     fn request_response_name(
@@ -140,8 +178,14 @@ impl crate::Method for Method {
             }
         };
 
-        let request = convert_type(&self.input_proto_type, &self.input_type);
-        let response = convert_type(&self.output_proto_type, &self.output_type);
+        let request = convert_type(
+            &self.prost_method.input_proto_type,
+            &self.prost_method.input_type,
+        );
+        let response = convert_type(
+            &self.prost_method.output_proto_type,
+            &self.prost_method.output_type,
+        );
         (request, response)
     }
 }
@@ -176,7 +220,10 @@ impl prost_build::ServiceGenerator for ServiceGenerator {
                 .disable_comments(self.builder.disable_comments.clone())
                 .use_arc_self(self.builder.use_arc_self)
                 .generate_default_stubs(self.builder.generate_default_stubs)
-                .generate_server(&service, &self.builder.proto_path);
+                .generate_server(
+                    &TonicBuildService::new(service.clone(), self.builder.compile_settings.clone()),
+                    &self.builder.proto_path,
+                );
 
             self.servers.extend(server);
         }
@@ -188,7 +235,10 @@ impl prost_build::ServiceGenerator for ServiceGenerator {
                 .attributes(self.builder.client_attributes.clone())
                 .disable_comments(self.builder.disable_comments.clone())
                 .build_transport(self.builder.build_transport)
-                .generate_client(&service, &self.builder.proto_path);
+                .generate_client(
+                    &TonicBuildService::new(service, self.builder.compile_settings.clone()),
+                    &self.builder.proto_path,
+                );
 
             self.clients.extend(client);
         }
@@ -252,6 +302,7 @@ pub struct Builder {
     pub(crate) disable_comments: HashSet<String>,
     pub(crate) use_arc_self: bool,
     pub(crate) generate_default_stubs: bool,
+    pub(crate) compile_settings: CompileSettings,
 
     out_dir: Option<PathBuf>,
 }
@@ -524,6 +575,16 @@ impl Builder {
         self
     }
 
+    /// Override the default codec.
+    ///
+    /// If set, writes `{codec_path}::default()` in generated code wherever a codec is created.
+    ///
+    /// This defaults to `"tonic::codec::ProstCodec"`
+    pub fn codec_path(mut self, codec_path: impl Into<String>) -> Self {
+        self.compile_settings.codec_path = codec_path.into();
+        self
+    }
+
     /// Compile the .proto files and execute code generation.
     pub fn compile(
         self,
diff --git a/tonic/src/codec/compression.rs b/tonic/src/codec/compression.rs
index 70d758415..e00b8ca8f 100644
--- a/tonic/src/codec/compression.rs
+++ b/tonic/src/codec/compression.rs
@@ -1,4 +1,3 @@
-use super::encode::BUFFER_SIZE;
 use crate::{metadata::MetadataValue, Status};
 use bytes::{Buf, BytesMut};
 #[cfg(feature = "gzip")]
@@ -70,6 +69,14 @@ impl EnabledCompressionEncodings {
     }
 }
 
+#[derive(Clone, Copy, Debug, PartialEq, Eq)]
+pub(crate) struct CompressionSettings {
+    pub(crate) encoding: CompressionEncoding,
+    /// buffer_growth_interval controls memory growth for internal buffers to balance resizing cost against memory waste.
+    /// The default buffer growth interval is 8 kilobytes.
+    pub(crate) buffer_growth_interval: usize,
+}
+
 /// The compression encodings Tonic supports.
 #[derive(Clone, Copy, Debug, PartialEq, Eq)]
 #[non_exhaustive]
@@ -195,20 +202,22 @@ fn split_by_comma(s: &str) -> impl Iterator<Item = &str> {
 }
 
 /// Compress `len` bytes from `decompressed_buf` into `out_buf`.
+/// buffer_size_increment is a hint to control the growth of out_buf versus the cost of resizing it.
 #[allow(unused_variables, unreachable_code)]
 pub(crate) fn compress(
-    encoding: CompressionEncoding,
+    settings: CompressionSettings,
     decompressed_buf: &mut BytesMut,
     out_buf: &mut BytesMut,
     len: usize,
 ) -> Result<(), std::io::Error> {
-    let capacity = ((len / BUFFER_SIZE) + 1) * BUFFER_SIZE;
+    let buffer_growth_interval = settings.buffer_growth_interval;
+    let capacity = ((len / buffer_growth_interval) + 1) * buffer_growth_interval;
     out_buf.reserve(capacity);
 
     #[cfg(any(feature = "gzip", feature = "zstd"))]
     let mut out_writer = bytes::BufMut::writer(out_buf);
 
-    match encoding {
+    match settings.encoding {
         #[cfg(feature = "gzip")]
         CompressionEncoding::Gzip => {
             let mut gzip_encoder = GzEncoder::new(
@@ -237,19 +246,21 @@ pub(crate) fn compress(
 /// Decompress `len` bytes from `compressed_buf` into `out_buf`.
 #[allow(unused_variables, unreachable_code)]
 pub(crate) fn decompress(
-    encoding: CompressionEncoding,
+    settings: CompressionSettings,
     compressed_buf: &mut BytesMut,
     out_buf: &mut BytesMut,
     len: usize,
 ) -> Result<(), std::io::Error> {
+    let buffer_growth_interval = settings.buffer_growth_interval;
     let estimate_decompressed_len = len * 2;
-    let capacity = ((estimate_decompressed_len / BUFFER_SIZE) + 1) * BUFFER_SIZE;
+    let capacity =
+        ((estimate_decompressed_len / buffer_growth_interval) + 1) * buffer_growth_interval;
     out_buf.reserve(capacity);
 
     #[cfg(any(feature = "gzip", feature = "zstd"))]
     let mut out_writer = bytes::BufMut::writer(out_buf);
 
-    match encoding {
+    match settings.encoding {
         #[cfg(feature = "gzip")]
         CompressionEncoding::Gzip => {
             let mut gzip_decoder = GzDecoder::new(&compressed_buf[0..len]);
diff --git a/tonic/src/codec/decode.rs b/tonic/src/codec/decode.rs
index cb88a0649..081f6193d 100644
--- a/tonic/src/codec/decode.rs
+++ b/tonic/src/codec/decode.rs
@@ -1,5 +1,5 @@
-use super::compression::{decompress, CompressionEncoding};
-use super::{DecodeBuf, Decoder, DEFAULT_MAX_RECV_MESSAGE_SIZE, HEADER_SIZE};
+use super::compression::{decompress, CompressionEncoding, CompressionSettings};
+use super::{BufferSettings, DecodeBuf, Decoder, DEFAULT_MAX_RECV_MESSAGE_SIZE, HEADER_SIZE};
 use crate::{body::BoxBody, metadata::MetadataMap, Code, Status};
 use bytes::{Buf, BufMut, BytesMut};
 use http::StatusCode;
@@ -13,8 +13,6 @@ use std::{
 use tokio_stream::Stream;
 use tracing::{debug, trace};
 
-const BUFFER_SIZE: usize = 8 * 1024;
-
 /// Streaming requests and responses.
 ///
 /// This will wrap some inner [`Body`] and [`Decoder`] and provide an interface
@@ -118,6 +116,7 @@ impl<T> Streaming<T> {
         B::Error: Into<crate::Error>,
         D: Decoder<Item = T, Error = Status> + Send + 'static,
     {
+        let buffer_size = decoder.buffer_settings().buffer_size;
         Self {
             decoder: Box::new(decoder),
             inner: StreamingInner {
@@ -127,7 +126,7 @@ impl<T> Streaming<T> {
                     .boxed_unsync(),
                 state: State::ReadHeader,
                 direction,
-                buf: BytesMut::with_capacity(BUFFER_SIZE),
+                buf: BytesMut::with_capacity(buffer_size),
                 trailers: None,
                 decompress_buf: BytesMut::new(),
                 encoding,
@@ -138,7 +137,10 @@ impl<T> Streaming<T> {
 }
 
 impl StreamingInner {
-    fn decode_chunk(&mut self) -> Result<Option<DecodeBuf<'_>>, Status> {
+    fn decode_chunk(
+        &mut self,
+        buffer_settings: BufferSettings,
+    ) -> Result<Option<DecodeBuf<'_>>, Status> {
         if let State::ReadHeader = self.state {
             if self.buf.remaining() < HEADER_SIZE {
                 return Ok(None);
@@ -205,8 +207,15 @@ impl StreamingInner {
             let decode_buf = if let Some(encoding) = compression {
                 self.decompress_buf.clear();
 
-                if let Err(err) = decompress(encoding, &mut self.buf, &mut self.decompress_buf, len)
-                {
+                if let Err(err) = decompress(
+                    CompressionSettings {
+                        encoding,
+                        buffer_growth_interval: buffer_settings.buffer_size,
+                    },
+                    &mut self.buf,
+                    &mut self.decompress_buf,
+                    len,
+                ) {
                     let message = if let Direction::Response(status) = self.direction {
                         format!(
                             "Error decompressing: {}, while receiving response with status: {}",
@@ -364,7 +373,7 @@ impl<T> Streaming<T> {
     }
 
     fn decode_chunk(&mut self) -> Result<Option<T>, Status> {
-        match self.inner.decode_chunk()? {
+        match self.inner.decode_chunk(self.decoder.buffer_settings())? {
             Some(mut decode_buf) => match self.decoder.decode(&mut decode_buf)? {
                 Some(msg) => {
                     self.inner.state = State::ReadHeader;
diff --git a/tonic/src/codec/encode.rs b/tonic/src/codec/encode.rs
index 13eb2c96d..396f77399 100644
--- a/tonic/src/codec/encode.rs
+++ b/tonic/src/codec/encode.rs
@@ -1,5 +1,7 @@
-use super::compression::{compress, CompressionEncoding, SingleMessageCompressionOverride};
-use super::{EncodeBuf, Encoder, DEFAULT_MAX_SEND_MESSAGE_SIZE, HEADER_SIZE};
+use super::compression::{
+    compress, CompressionEncoding, CompressionSettings, SingleMessageCompressionOverride,
+};
+use super::{BufferSettings, EncodeBuf, Encoder, DEFAULT_MAX_SEND_MESSAGE_SIZE, HEADER_SIZE};
 use crate::{Code, Status};
 use bytes::{BufMut, Bytes, BytesMut};
 use http::HeaderMap;
@@ -11,9 +13,6 @@ use std::{
 };
 use tokio_stream::{Stream, StreamExt};
 
-pub(super) const BUFFER_SIZE: usize = 8 * 1024;
-const YIELD_THRESHOLD: usize = 32 * 1024;
-
 pub(crate) fn encode_server<T, U>(
     encoder: T,
     source: U,
@@ -90,7 +89,8 @@ where
         compression_override: SingleMessageCompressionOverride,
         max_message_size: Option<usize>,
     ) -> Self {
-        let buf = BytesMut::with_capacity(BUFFER_SIZE);
+        let buffer_settings = encoder.buffer_settings();
+        let buf = BytesMut::with_capacity(buffer_settings.buffer_size);
 
         let compression_encoding =
             if compression_override == SingleMessageCompressionOverride::Disable {
@@ -100,7 +100,7 @@ where
             };
 
         let uncompression_buf = if compression_encoding.is_some() {
-            BytesMut::with_capacity(BUFFER_SIZE)
+            BytesMut::with_capacity(buffer_settings.buffer_size)
         } else {
             BytesMut::new()
         };
@@ -132,6 +132,7 @@ where
             buf,
             uncompression_buf,
         } = self.project();
+        let buffer_settings = encoder.buffer_settings();
 
         loop {
             match source.as_mut().poll_next(cx) {
@@ -151,12 +152,13 @@ where
                         uncompression_buf,
                         *compression_encoding,
                         *max_message_size,
+                        buffer_settings,
                         item,
                     ) {
                         return Poll::Ready(Some(Err(status)));
                     }
 
-                    if buf.len() >= YIELD_THRESHOLD {
+                    if buf.len() >= buffer_settings.yield_threshold {
                         return Poll::Ready(Some(Ok(buf.split_to(buf.len()).freeze())));
                     }
                 }
@@ -174,6 +176,7 @@ fn encode_item<T>(
     uncompression_buf: &mut BytesMut,
     compression_encoding: Option<CompressionEncoding>,
     max_message_size: Option<usize>,
+    buffer_settings: BufferSettings,
     item: T::Item,
 ) -> Result<(), Status>
 where
@@ -195,8 +198,16 @@ where
 
         let uncompressed_len = uncompression_buf.len();
 
-        compress(encoding, uncompression_buf, buf, uncompressed_len)
-            .map_err(|err| Status::internal(format!("Error compressing: {}", err)))?;
+        compress(
+            CompressionSettings {
+                encoding,
+                buffer_growth_interval: buffer_settings.buffer_size,
+            },
+            uncompression_buf,
+            buf,
+            uncompressed_len,
+        )
+        .map_err(|err| Status::internal(format!("Error compressing: {}", err)))?;
     } else {
         encoder
             .encode(item, &mut EncodeBuf::new(buf))
diff --git a/tonic/src/codec/mod.rs b/tonic/src/codec/mod.rs
index 306621329..998899a6c 100644
--- a/tonic/src/codec/mod.rs
+++ b/tonic/src/codec/mod.rs
@@ -22,6 +22,75 @@ pub use self::decode::Streaming;
 #[cfg_attr(docsrs, doc(cfg(feature = "prost")))]
 pub use self::prost::ProstCodec;
 
+/// Unless overridden, this is the buffer size used for encoding requests.
+/// This is spent per-rpc, so you may wish to adjust it. The default is
+/// pretty good for most uses, but if you have a ton of concurrent rpcs
+/// you may find it too expensive.
+const DEFAULT_CODEC_BUFFER_SIZE: usize = 8 * 1024;
+const DEFAULT_YIELD_THRESHOLD: usize = 32 * 1024;
+
+/// Settings for how tonic allocates and grows buffers.
+///
+/// Tonic eagerly allocates the buffer_size per RPC, and grows
+/// the buffer by buffer_size increments to handle larger messages.
+/// Buffer size defaults to 8KiB.
+///
+/// Example:
+/// ```ignore
+/// Buffer start:       | 8kb |
+/// Message received:   |   24612 bytes    |
+/// Buffer grows:       | 8kb | 8kb | 8kb | 8kb |
+/// ```
+///
+/// The buffer grows to the next largest buffer_size increment of
+/// 32768 to hold 24612 bytes, which is just slightly too large for
+/// the previous buffer increment of 24576.
+///
+/// If you use a smaller buffer size you will waste less memory, but
+/// you will allocate more frequently. If one way or the other matters
+/// more to you, you may wish to customize your tonic Codec (see
+/// codec_buffers example).
+///
+/// Yield threshold is an optimization for streaming rpcs. Sometimes
+/// you may have many small messages ready to send. When they are ready,
+/// it is a much more efficient use of system resources to batch them
+/// together into one larger send(). The yield threshold controls how
+/// much you want to bulk up such a batch of ready-to-send messages.
+/// The larger your yield threshold the more you will batch - and
+/// consequentially allocate contiguous memory, which might be relevant
+/// if you're considering large numbers here.
+/// If your server streaming rpc does not reach the yield threshold
+/// before it reaches Poll::Pending (meaning, it's waiting for more
+/// data from wherever you're streaming from) then Tonic will just send
+/// along a smaller batch. Yield threshold is an upper-bound, it will
+/// not affect the responsiveness of your streaming rpc (for reasonable
+/// sizes of yield threshold).
+/// Yield threshold defaults to 32 KiB.
+#[derive(Clone, Copy, Debug)]
+pub struct BufferSettings {
+    buffer_size: usize,
+    yield_threshold: usize,
+}
+
+impl BufferSettings {
+    /// Create a new `BufferSettings`
+    pub fn new(buffer_size: usize, yield_threshold: usize) -> Self {
+        Self {
+            buffer_size,
+            yield_threshold,
+        }
+    }
+}
+
+impl Default for BufferSettings {
+    fn default() -> Self {
+        Self {
+            buffer_size: DEFAULT_CODEC_BUFFER_SIZE,
+            yield_threshold: DEFAULT_YIELD_THRESHOLD,
+        }
+    }
+}
+
 // 5 bytes
 const HEADER_SIZE: usize =
     // compression flag
@@ -63,6 +132,11 @@ pub trait Encoder {
 
     /// Encodes a message into the provided buffer.
     fn encode(&mut self, item: Self::Item, dst: &mut EncodeBuf<'_>) -> Result<(), Self::Error>;
+
+    /// Controls how tonic creates and expands encode buffers.
+    fn buffer_settings(&self) -> BufferSettings {
+        BufferSettings::default()
+    }
 }
 
 /// Decodes gRPC message types
@@ -79,4 +153,9 @@ pub trait Decoder {
     /// is no need to get the length from the bytes, gRPC framing is handled
     /// for you.
     fn decode(&mut self, src: &mut DecodeBuf<'_>) -> Result<Option<Self::Item>, Self::Error>;
+
+    /// Controls how tonic creates and expands decode buffers.
+    fn buffer_settings(&self) -> BufferSettings {
+        BufferSettings::default()
+    }
 }
diff --git a/tonic/src/codec/prost.rs b/tonic/src/codec/prost.rs
index aa872a9ba..217934e9e 100644
--- a/tonic/src/codec/prost.rs
+++ b/tonic/src/codec/prost.rs
@@ -1,4 +1,4 @@
-use super::{Codec, DecodeBuf, Decoder, Encoder};
+use super::{BufferSettings, Codec, DecodeBuf, Decoder, Encoder};
 use crate::codec::EncodeBuf;
 use crate::{Code, Status};
 use prost::Message;
@@ -10,9 +10,41 @@ pub struct ProstCodec<T, U> {
     _pd: PhantomData<(T, U)>,
 }
 
+impl<T, U> ProstCodec<T, U> {
+    /// Configure a ProstCodec with encoder/decoder buffer settings. This is used to control
+    /// how memory is allocated and grows per RPC.
+    pub fn new() -> Self {
+        Self { _pd: PhantomData }
+    }
+}
+
 impl<T, U> Default for ProstCodec<T, U> {
     fn default() -> Self {
-        Self { _pd: PhantomData }
+        Self::new()
+    }
+}
+
+impl<T, U> ProstCodec<T, U>
+where
+    T: Message + Send + 'static,
+    U: Message + Default + Send + 'static,
+{
+    /// A tool for building custom codecs based on prost encoding and decoding.
+    /// See the codec_buffers example for one possible way to use this.
+    pub fn raw_encoder(buffer_settings: BufferSettings) -> <Self as Codec>::Encoder {
+        ProstEncoder {
+            _pd: PhantomData,
+            buffer_settings,
+        }
+    }
+
+    /// A tool for building custom codecs based on prost encoding and decoding.
+    /// See the codec_buffers example for one possible way to use this.
+    pub fn raw_decoder(buffer_settings: BufferSettings) -> <Self as Codec>::Decoder {
+        ProstDecoder {
+            _pd: PhantomData,
+            buffer_settings,
+        }
     }
 }
 
@@ -28,17 +60,36 @@ where
     type Decoder = ProstDecoder<U>;
 
     fn encoder(&mut self) -> Self::Encoder {
-        ProstEncoder(PhantomData)
+        ProstEncoder {
+            _pd: PhantomData,
+            buffer_settings: BufferSettings::default(),
+        }
     }
 
     fn decoder(&mut self) -> Self::Decoder {
-        ProstDecoder(PhantomData)
+        ProstDecoder {
+            _pd: PhantomData,
+            buffer_settings: BufferSettings::default(),
+        }
     }
 }
 
 /// A [`Encoder`] that knows how to encode `T`.
 #[derive(Debug, Clone, Default)]
-pub struct ProstEncoder<T>(PhantomData<T>);
+pub struct ProstEncoder<T> {
+    _pd: PhantomData<T>,
+    buffer_settings: BufferSettings,
+}
+
+impl<T> ProstEncoder<T> {
+    /// Get a new encoder with explicit buffer settings
+    pub fn new(buffer_settings: BufferSettings) -> Self {
+        Self {
+            _pd: PhantomData,
+            buffer_settings,
+        }
+    }
+}
 
 impl<T: Message> Encoder for ProstEncoder<T> {
     type Item = T;
@@ -50,11 +101,28 @@ impl<T: Message> Encoder for ProstEncoder<T> {
 
         Ok(())
     }
+
+    fn buffer_settings(&self) -> BufferSettings {
+        self.buffer_settings
+    }
 }
 
 /// A [`Decoder`] that knows how to decode `U`.
 #[derive(Debug, Clone, Default)]
-pub struct ProstDecoder<U>(PhantomData<U>);
+pub struct ProstDecoder<U> {
+    _pd: PhantomData<U>,
+    buffer_settings: BufferSettings,
+}
+
+impl<U> ProstDecoder<U> {
+    /// Get a new decoder with explicit buffer settings
+    pub fn new(buffer_settings: BufferSettings) -> Self {
+        Self {
+            _pd: PhantomData,
+            buffer_settings,
+        }
+    }
+}
 
 impl<U: Message + Default> Decoder for ProstDecoder<U> {
     type Item = U;
@@ -67,6 +135,10 @@ impl<U: Message + Default> Decoder for ProstDecoder<U> {
 
         Ok(item)
     }
+
+    fn buffer_settings(&self) -> BufferSettings {
+        self.buffer_settings
+    }
 }
 
 fn from_decode_error(error: prost::DecodeError) -> crate::Status {
@@ -244,6 +316,10 @@ mod tests {
             buf.put(&item[..]);
             Ok(())
         }
+
+        fn buffer_settings(&self) -> crate::codec::BufferSettings {
+            Default::default()
+        }
     }
 
     #[derive(Debug, Clone, Default)]
@@ -258,6 +334,10 @@ mod tests {
             buf.advance(LEN);
             Ok(Some(out))
         }
+
+        fn buffer_settings(&self) -> crate::codec::BufferSettings {
+            Default::default()
+        }
     }
 
     mod body {