diff --git a/PREPARE_RELEASE.md b/PREPARE_RELEASE.md
index 9a72da6ec..5ec1b12fc 100644
--- a/PREPARE_RELEASE.md
+++ b/PREPARE_RELEASE.md
@@ -6,6 +6,7 @@ There is a lot of information on what is needed to manage OLM [compatible operat
 
 - Update `version/version.go` bumping the minor or patch version. Major versions shouldn't be released without discussion and approval of the maintainers!
 - Update the `Makefile`
+- Update `containerImage` field in `config/manifests/bases/grafana-operator.clusterserviceversion.yaml`
 - Update `replaces` field in `config/manifests/bases/grafana-operator.clusterserviceversion.yaml`
 - Update `CreatedAt` field in `config/manifests/bases/grafana-operator.clusterserviceversion.yaml`
   You will have to asses when it's going to get merged and you will be able to do a release.
diff --git a/bundle/manifests/grafana-operator.clusterserviceversion.yaml b/bundle/manifests/grafana-operator.clusterserviceversion.yaml
index eb32aeb09..654c27019 100644
--- a/bundle/manifests/grafana-operator.clusterserviceversion.yaml
+++ b/bundle/manifests/grafana-operator.clusterserviceversion.yaml
@@ -6,7 +6,7 @@ metadata:
     capabilities: Basic Install
     categories: Monitoring
     certified: "False"
-    containerImage: quay.io/grafana-operator/grafana-operator:v4.3.0
+    containerImage: quay.io/grafana-operator/grafana-operator:v4.4.0
     createdAt: "2022-05-06T10:00:12Z"
     description: A Kubernetes Operator based on the Operator SDK for creating and
       managing Grafana instances
diff --git a/config/manifests/bases/grafana-operator.clusterserviceversion.yaml b/config/manifests/bases/grafana-operator.clusterserviceversion.yaml
index 01316562a..e56e16944 100644
--- a/config/manifests/bases/grafana-operator.clusterserviceversion.yaml
+++ b/config/manifests/bases/grafana-operator.clusterserviceversion.yaml
@@ -87,7 +87,7 @@ metadata:
     capabilities: Basic Install
     categories: Monitoring
     certified: "False"
-    containerImage: quay.io/grafana-operator/grafana-operator:v4.3.0
+    containerImage: quay.io/grafana-operator/grafana-operator:v4.4.0
     createdAt: "2022-05-06T10:00:12Z"
     description: A Kubernetes Operator based on the Operator SDK for creating and
       managing Grafana instances