diff --git a/bigquery/bigquery.go b/bigquery/bigquery.go
index 34a39e524bc..9b473572223 100644
--- a/bigquery/bigquery.go
+++ b/bigquery/bigquery.go
@@ -26,6 +26,7 @@ import (
 	"cloud.google.com/go/bigquery/internal"
 	cloudinternal "cloud.google.com/go/internal"
 	"cloud.google.com/go/internal/detect"
+	"cloud.google.com/go/internal/trace"
 	"cloud.google.com/go/internal/version"
 	gax "github.com/googleapis/gax-go/v2"
 	bq "google.golang.org/api/bigquery/v2"
@@ -119,7 +120,9 @@ func (c *Client) insertJob(ctx context.Context, job *bq.Job, media io.Reader) (*
 	var res *bq.Job
 	var err error
 	invoke := func() error {
+		sCtx := trace.StartSpan(ctx, "bigquery.jobs.insert")
 		res, err = call.Do()
+		trace.EndSpan(sCtx, err)
 		return err
 	}
 	// A job with a client-generated ID can be retried; the presence of the
@@ -149,7 +152,9 @@ func (c *Client) runQuery(ctx context.Context, queryRequest *bq.QueryRequest) (*
 	var res *bq.QueryResponse
 	var err error
 	invoke := func() error {
+		sCtx := trace.StartSpan(ctx, "bigquery.jobs.query")
 		res, err = call.Do()
+		trace.EndSpan(sCtx, err)
 		return err
 	}
 
diff --git a/bigquery/dataset.go b/bigquery/dataset.go
index a9deeb3295e..d6bb60dc265 100644
--- a/bigquery/dataset.go
+++ b/bigquery/dataset.go
@@ -216,7 +216,12 @@ func (d *Dataset) deleteInternal(ctx context.Context, deleteContents bool) (err
 
 	call := d.c.bqs.Datasets.Delete(d.ProjectID, d.DatasetID).Context(ctx).DeleteContents(deleteContents)
 	setClientHeader(call.Header())
-	return call.Do()
+	return runWithRetry(ctx, func() (err error) {
+		sCtx := trace.StartSpan(ctx, "bigquery.datasets.delete")
+		err = call.Do()
+		trace.EndSpan(sCtx, err)
+		return err
+	})
 }
 
 // Metadata fetches the metadata for the dataset.
@@ -228,7 +233,9 @@ func (d *Dataset) Metadata(ctx context.Context) (md *DatasetMetadata, err error)
 	setClientHeader(call.Header())
 	var ds *bq.Dataset
 	if err := runWithRetry(ctx, func() (err error) {
+		sCtx := trace.StartSpan(ctx, "bigquery.datasets.get")
 		ds, err = call.Do()
+		trace.EndSpan(sCtx, err)
 		return err
 	}); err != nil {
 		return nil, err
@@ -284,7 +291,9 @@ func (d *Dataset) Update(ctx context.Context, dm DatasetMetadataToUpdate, etag s
 	}
 	var ds2 *bq.Dataset
 	if err := runWithRetry(ctx, func() (err error) {
+		sCtx := trace.StartSpan(ctx, "bigquery.datasets.patch")
 		ds2, err = call.Do()
+		trace.EndSpan(sCtx, err)
 		return err
 	}); err != nil {
 		return nil, err
@@ -391,7 +400,9 @@ var listTables = func(it *TableIterator, pageSize int, pageToken string) (*bq.Ta
 	}
 	var res *bq.TableList
 	err := runWithRetry(it.ctx, func() (err error) {
+		sCtx := trace.StartSpan(it.ctx, "bigquery.tables.list")
 		res, err = call.Do()
+		trace.EndSpan(sCtx, err)
 		return err
 	})
 	return res, err
@@ -476,7 +487,9 @@ var listModels = func(it *ModelIterator, pageSize int, pageToken string) (*bq.Li
 	}
 	var res *bq.ListModelsResponse
 	err := runWithRetry(it.ctx, func() (err error) {
+		sCtx := trace.StartSpan(it.ctx, "bigquery.models.list")
 		res, err = call.Do()
+		trace.EndSpan(sCtx, err)
 		return err
 	})
 	return res, err
@@ -563,7 +576,9 @@ var listRoutines = func(it *RoutineIterator, pageSize int, pageToken string) (*b
 	}
 	var res *bq.ListRoutinesResponse
 	err := runWithRetry(it.ctx, func() (err error) {
+		sCtx := trace.StartSpan(it.ctx, "bigquery.routines.list")
 		res, err = call.Do()
+		trace.EndSpan(sCtx, err)
 		return err
 	})
 	return res, err
@@ -667,7 +682,9 @@ var listDatasets = func(it *DatasetIterator, pageSize int, pageToken string) (*b
 	}
 	var res *bq.DatasetList
 	err := runWithRetry(it.ctx, func() (err error) {
+		sCtx := trace.StartSpan(it.ctx, "bigquery.datasets.list")
 		res, err = call.Do()
+		trace.EndSpan(sCtx, err)
 		return err
 	})
 	return res, err
diff --git a/bigquery/inserter.go b/bigquery/inserter.go
index 7fce5515317..f0ede5be0a9 100644
--- a/bigquery/inserter.go
+++ b/bigquery/inserter.go
@@ -182,7 +182,9 @@ func (u *Inserter) putMulti(ctx context.Context, src []ValueSaver) error {
 	setClientHeader(call.Header())
 	var res *bq.TableDataInsertAllResponse
 	err = runWithRetry(ctx, func() (err error) {
+		ctx = trace.StartSpan(ctx, "bigquery.tabledata.insertAll")
 		res, err = call.Do()
+		trace.EndSpan(ctx, err)
 		return err
 	})
 	if err != nil {
diff --git a/bigquery/job.go b/bigquery/job.go
index 52f3b63876c..d761650fed8 100644
--- a/bigquery/job.go
+++ b/bigquery/job.go
@@ -240,7 +240,9 @@ func (j *Job) Cancel(ctx context.Context) error {
 		Context(ctx)
 	setClientHeader(call.Header())
 	return runWithRetry(ctx, func() error {
+		sCtx := trace.StartSpan(ctx, "bigquery.jobs.cancel")
 		_, err := call.Do()
+		trace.EndSpan(sCtx, err)
 		return err
 	})
 }
@@ -257,7 +259,9 @@ func (j *Job) Delete(ctx context.Context) (err error) {
 	setClientHeader(call.Header())
 
 	return runWithRetry(ctx, func() (err error) {
+		sCtx := trace.StartSpan(ctx, "bigquery.jobs.delete")
 		err = call.Do()
+		trace.EndSpan(sCtx, err)
 		return err
 	})
 }
@@ -343,7 +347,9 @@ func (j *Job) waitForQuery(ctx context.Context, projectID string) (Schema, uint6
 	}
 	var res *bq.GetQueryResultsResponse
 	err := internal.Retry(ctx, backoff, func() (stop bool, err error) {
+		sCtx := trace.StartSpan(ctx, "bigquery.jobs.getQueryResults")
 		res, err = call.Do()
+		trace.EndSpan(sCtx, err)
 		if err != nil {
 			return !retryableError(err, jobRetryReasons), err
 		}
@@ -837,7 +843,14 @@ func (it *JobIterator) fetch(pageSize int, pageToken string) (string, error) {
 	if it.ParentJobID != "" {
 		req.ParentJobId(it.ParentJobID)
 	}
-	res, err := req.Do()
+	var res *bq.JobList
+	err := runWithRetry(it.ctx, func() (err error) {
+		sCtx := trace.StartSpan(it.ctx, "bigquery.jobs.list")
+		res, err = req.Do()
+		trace.EndSpan(sCtx, err)
+		return err
+	})
+
 	if err != nil {
 		return "", err
 	}
@@ -870,7 +883,9 @@ func (c *Client) getJobInternal(ctx context.Context, jobID, location, projectID
 	}
 	setClientHeader(call.Header())
 	err := runWithRetry(ctx, func() (err error) {
+		sCtx := trace.StartSpan(ctx, "bigquery.jobs.get")
 		job, err = call.Do()
+		trace.EndSpan(sCtx, err)
 		return err
 	})
 	if err != nil {
diff --git a/bigquery/model.go b/bigquery/model.go
index 56260efe9c3..7fb90493e9b 100644
--- a/bigquery/model.go
+++ b/bigquery/model.go
@@ -86,7 +86,9 @@ func (m *Model) Metadata(ctx context.Context) (mm *ModelMetadata, err error) {
 	setClientHeader(req.Header())
 	var model *bq.Model
 	err = runWithRetry(ctx, func() (err error) {
+		ctx = trace.StartSpan(ctx, "bigquery.models.get")
 		model, err = req.Do()
+		trace.EndSpan(ctx, err)
 		return err
 	})
 	if err != nil {
@@ -111,7 +113,9 @@ func (m *Model) Update(ctx context.Context, mm ModelMetadataToUpdate, etag strin
 	}
 	var res *bq.Model
 	if err := runWithRetry(ctx, func() (err error) {
+		ctx = trace.StartSpan(ctx, "bigquery.models.patch")
 		res, err = call.Do()
+		trace.EndSpan(ctx, err)
 		return err
 	}); err != nil {
 		return nil, err
diff --git a/bigquery/routine.go b/bigquery/routine.go
index d6aba1e0635..2185a146897 100644
--- a/bigquery/routine.go
+++ b/bigquery/routine.go
@@ -97,7 +97,9 @@ func (r *Routine) Metadata(ctx context.Context) (rm *RoutineMetadata, err error)
 	setClientHeader(req.Header())
 	var routine *bq.Routine
 	err = runWithRetry(ctx, func() (err error) {
+		ctx = trace.StartSpan(ctx, "bigquery.routines.get")
 		routine, err = req.Do()
+		trace.EndSpan(ctx, err)
 		return err
 	})
 	if err != nil {
@@ -129,7 +131,9 @@ func (r *Routine) Update(ctx context.Context, upd *RoutineMetadataToUpdate, etag
 	}
 	var res *bq.Routine
 	if err := runWithRetry(ctx, func() (err error) {
+		ctx = trace.StartSpan(ctx, "bigquery.routines.update")
 		res, err = call.Do()
+		trace.EndSpan(ctx, err)
 		return err
 	}); err != nil {
 		return nil, err
diff --git a/bigquery/table.go b/bigquery/table.go
index 5ff66f39f21..3bfad2344e7 100644
--- a/bigquery/table.go
+++ b/bigquery/table.go
@@ -581,7 +581,9 @@ func (t *Table) Create(ctx context.Context, tm *TableMetadata) (err error) {
 	req := t.c.bqs.Tables.Insert(t.ProjectID, t.DatasetID, table).Context(ctx)
 	setClientHeader(req.Header())
 	return runWithRetry(ctx, func() (err error) {
+		ctx = trace.StartSpan(ctx, "bigquery.tables.insert")
 		_, err = req.Do()
+		trace.EndSpan(ctx, err)
 		return err
 	})
 }
@@ -716,7 +718,9 @@ func (t *Table) Metadata(ctx context.Context, opts ...TableMetadataOption) (md *
 	setClientHeader(tgc.call.Header())
 	var res *bq.Table
 	if err := runWithRetry(ctx, func() (err error) {
+		sCtx := trace.StartSpan(ctx, "bigquery.tables.get")
 		res, err = tgc.call.Do()
+		trace.EndSpan(sCtx, err)
 		return err
 	}); err != nil {
 		return nil, err
@@ -783,7 +787,9 @@ func (t *Table) Delete(ctx context.Context) (err error) {
 	setClientHeader(call.Header())
 
 	return runWithRetry(ctx, func() (err error) {
+		ctx = trace.StartSpan(ctx, "bigquery.tables.delete")
 		err = call.Do()
+		trace.EndSpan(ctx, err)
 		return err
 	})
 }
@@ -841,7 +847,9 @@ func (t *Table) Update(ctx context.Context, tm TableMetadataToUpdate, etag strin
 	}
 	var res *bq.Table
 	if err := runWithRetry(ctx, func() (err error) {
+		ctx = trace.StartSpan(ctx, "bigquery.tables.patch")
 		res, err = tpc.call.Do()
+		trace.EndSpan(ctx, err)
 		return err
 	}); err != nil {
 		return nil, err
diff --git a/bigquery/trace_integration_test.go b/bigquery/trace_integration_test.go
new file mode 100644
index 00000000000..e3a3aaf00ca
--- /dev/null
+++ b/bigquery/trace_integration_test.go
@@ -0,0 +1,99 @@
+// Copyright 2022 Google LLC
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//      http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+package bigquery
+
+import (
+	"context"
+	"strings"
+	"testing"
+	"time"
+
+	"go.opencensus.io/trace"
+)
+
+// testExporter is a testing exporter for validating captured spans.
+type testExporter struct {
+	spans []*trace.SpanData
+}
+
+func (te *testExporter) ExportSpan(s *trace.SpanData) {
+	te.spans = append(te.spans, s)
+}
+
+// hasSpans checks that the exporter has all the span names
+// specified in the slice.  It returns the unmatched names.
+func (te *testExporter) hasSpans(names []string) []string {
+	matches := make(map[string]struct{})
+	for _, n := range names {
+		matches[n] = struct{}{}
+	}
+	for _, s := range te.spans {
+		delete(matches, s.Name)
+	}
+	var unmatched []string
+	for k := range matches {
+		unmatched = append(unmatched, k)
+	}
+	return unmatched
+}
+
+func TestIntegration_Tracing(t *testing.T) {
+	if client == nil {
+		t.Skip("Integration tests skipped")
+	}
+
+	ctx := context.Background()
+
+	for _, tc := range []struct {
+		description string
+		callF       func(ctx context.Context)
+		wantSpans   []string
+	}{
+		{
+			description: "fast path query",
+			callF: func(ctx context.Context) {
+				client.Query("SELECT SESSION_USER()").Read(ctx)
+			},
+			wantSpans: []string{"bigquery.jobs.query", "cloud.google.com/go/bigquery.Query.Run"},
+		},
+		{
+			description: "slow path query",
+			callF: func(ctx context.Context) {
+				q := client.Query("SELECT SESSION_USER()")
+				q.JobTimeout = time.Hour
+				q.Read(ctx)
+			},
+			wantSpans: []string{"bigquery.jobs.insert", "bigquery.jobs.getQueryResults", "cloud.google.com/go/bigquery.Job.Read", "cloud.google.com/go/bigquery.Query.Run"},
+		},
+		{
+			description: "table metadata",
+			callF: func(ctx context.Context) {
+				client.DatasetInProject("bigquery-public-data", "samples").Table("shakespeare").Metadata(ctx)
+			},
+			wantSpans: []string{"bigquery.tables.get", "cloud.google.com/go/bigquery.Table.Metadata"},
+		},
+	} {
+		exporter := &testExporter{}
+		trace.RegisterExporter(exporter)
+		traceCtx, span := trace.StartSpan(ctx, "testspan", trace.WithSampler(trace.AlwaysSample()))
+		tc.callF(traceCtx)
+		span.End()
+		trace.UnregisterExporter(exporter)
+
+		if unmatched := exporter.hasSpans(tc.wantSpans); len(unmatched) > 0 {
+			t.Errorf("case (%s): unmatched spans: %s", tc.description, strings.Join(unmatched, ","))
+		}
+	}
+}