diff --git a/dialect_common.go b/dialect_common.go
index 00e9e552..d0876295 100644
--- a/dialect_common.go
+++ b/dialect_common.go
@@ -85,7 +85,7 @@ func genericCreate(s store, model *Model, cols columns.Columns, quoter quotable)
 		if err != nil {
 			return err
 		}
-		_, err = stmt.Exec(model.Value)
+		_, err = stmt.ExecContext(model.ctx, model.Value)
 		if err != nil {
 			if closeErr := stmt.Close(); closeErr != nil {
 				return fmt.Errorf("failed to close prepared statement: %s: %w", closeErr, err)