diff --git a/docs/docs/gatsby-cli.md b/docs/docs/gatsby-cli.md
index 5ebe3c90c9848..f2e1010501b99 100644
--- a/docs/docs/gatsby-cli.md
+++ b/docs/docs/gatsby-cli.md
@@ -66,6 +66,8 @@ gatsby new
    (Use a different starter)
 ```
 
+_Note: you can try out the experimental interactive experience from the `create-gatsby` package with the `GATSBY_EXPERIMENTAL_GATSBY_NEW_FLOW=true` flag, which will prompt you with questions about the kind of site you're building, and install the plugins you'll need automatically._
+
 See the [Gatsby starters docs](/docs/gatsby-starters/) for more details.
 
 ### `develop`
diff --git a/integration-tests/gatsby-cli/__tests__/new.js b/integration-tests/gatsby-cli/__tests__/new.js
index 4465bd805d3a6..3373763b0dbbd 100644
--- a/integration-tests/gatsby-cli/__tests__/new.js
+++ b/integration-tests/gatsby-cli/__tests__/new.js
@@ -28,7 +28,7 @@ describe(`gatsby new`, () => {
     await clean(dir)
   })
 
-  it(`a default starter creates a gatsby site`, () => {
+  it(`creates a gatsby site with the default starter`, () => {
     const [code, logs] = GatsbyCLI.from(cwd).invoke([`new`, `gatsby-default`])
 
     logs.should.contain(
@@ -45,7 +45,7 @@ describe(`gatsby new`, () => {
     expect(code).toBe(0)
   })
 
-  it(`a theme starter creates a gatsby site`, () => {
+  it(`creates a gatsby site with the blog starter`, () => {
     const [code, logs] = GatsbyCLI.from(cwd).invoke([
       `new`,
       `gatsby-blog`,
@@ -66,7 +66,7 @@ describe(`gatsby new`, () => {
     expect(code).toBe(0)
   })
 
-  it(`an invalid starter fails to create a gatsby site`, () => {
+  it(`fails to create a gatsby site with an invalid starter`, () => {
     const [code, logs] = GatsbyCLI.from(cwd).invoke([
       `new`,
       `gatsby-invalid`,
@@ -78,4 +78,17 @@ describe(`gatsby new`, () => {
 
     expect(code).toBe(1)
   })
+
+  it(`runs the prompted starter selection process when no arguments are passed`, () => {
+    const [_, logs] = GatsbyCLI.from(cwd).invoke([`new`])
+
+    logs.should.contain(`What is your project called?`)
+  })
+
+  it(`runs create-gatsby when no arguments are provided to gatsby new with the GATSBY_EXPERIMENTAL_GATSBY_NEW_FLOW flag set`, () => {
+    process.env.GATSBY_EXPERIMENTAL_GATSBY_NEW_FLOW = true // when this flag is removed we can remove this line
+    const [_, logs] = GatsbyCLI.from(cwd).invoke([`new`])
+
+    logs.should.contain(`Welcome to Gatsby!`)
+  })
 })
diff --git a/packages/gatsby-cli/package.json b/packages/gatsby-cli/package.json
index 929999dd9988e..e1d10ba794329 100644
--- a/packages/gatsby-cli/package.json
+++ b/packages/gatsby-cli/package.json
@@ -19,6 +19,7 @@
     "common-tags": "^1.8.0",
     "configstore": "^5.0.1",
     "convert-hrtime": "^3.0.0",
+    "create-gatsby": "^0.0.0-9",
     "envinfo": "^7.7.3",
     "execa": "^3.4.0",
     "fs-exists-cached": "^1.0.0",
diff --git a/packages/gatsby-cli/src/create-cli.ts b/packages/gatsby-cli/src/create-cli.ts
index 6d9938245d143..a478cda279693 100644
--- a/packages/gatsby-cli/src/create-cli.ts
+++ b/packages/gatsby-cli/src/create-cli.ts
@@ -1,9 +1,6 @@
 import path from "path"
 import resolveCwd from "resolve-cwd"
 import yargs from "yargs"
-import report from "./reporter"
-import { setStore } from "./reporter/redux"
-import { getLocalGatsbyVersion } from "./util/version"
 import envinfo from "envinfo"
 import { sync as existsSync } from "fs-exists-cached"
 import clipboardy from "clipboardy"
@@ -13,9 +10,13 @@ import {
   setTelemetryEnabled,
   isTrackingEnabled,
 } from "gatsby-telemetry"
+import { startGraphQLServer } from "gatsby-recipes"
+import { run as runCreateGatsby } from "create-gatsby"
+import report from "./reporter"
+import { setStore } from "./reporter/redux"
+import { getLocalGatsbyVersion } from "./util/version"
 import { initStarter } from "./init-starter"
 import { recipesHandler } from "./recipes"
-import { startGraphQLServer } from "gatsby-recipes"
 import { getPackageManager, setPackageManager } from "./util/package-manager"
 import reporter from "./reporter"
 
@@ -502,7 +503,16 @@ export const createCli = (argv: Array<string>): yargs.Arguments => {
         const starterStr = starter ? String(starter) : undefined
         const rootPathStr = rootPath ? String(rootPath) : undefined
 
-        await initStarter(starterStr, rootPathStr)
+        // We only run the interactive CLI when there are no arguments passed in
+        if (
+          process.env.GATSBY_EXPERIMENTAL_GATSBY_NEW_FLOW &&
+          !starterStr &&
+          !rootPathStr
+        ) {
+          await runCreateGatsby()
+        } else {
+          await initStarter(starterStr, rootPathStr)
+        }
       }),
     })
     .command({