diff --git a/packages/gatsby-plugin-mdx/package.json b/packages/gatsby-plugin-mdx/package.json
index 981ca94aae495..4595f892f0276 100644
--- a/packages/gatsby-plugin-mdx/package.json
+++ b/packages/gatsby-plugin-mdx/package.json
@@ -42,6 +42,7 @@
     "mdast-util-to-markdown": "^1.3.0",
     "mdast-util-toc": "^6.1.0",
     "rehype-infer-description-meta": "^1.0.1",
+    "remark-unwrap-images": "^3.0.1",
     "unified": "^10.1.2",
     "unist-util-visit": "^4.1.0",
     "vfile": "^5.3.2"
diff --git a/packages/gatsby-plugin-mdx/src/plugin-options.ts b/packages/gatsby-plugin-mdx/src/plugin-options.ts
index 32c031912c3b8..93f3386762dce 100644
--- a/packages/gatsby-plugin-mdx/src/plugin-options.ts
+++ b/packages/gatsby-plugin-mdx/src/plugin-options.ts
@@ -2,6 +2,7 @@ import type { ProcessorOptions } from "@mdx-js/mdx"
 import type { GatsbyCache, NodePluginArgs, PluginOptions, Store } from "gatsby"
 import deepmerge from "deepmerge"
 import type { IPluginInfo } from "gatsby-plugin-utils/types"
+import { cachedImport } from "./cache-helpers"
 import { getSourcePluginsAsRemarkPlugins } from "./get-source-plugins-as-remark-plugins"
 import rehypeMdxMetadataExtractor from "./rehype-metadata-extractor"
 import { remarkMdxHtmlPlugin } from "./remark-mdx-html-plugin"
@@ -51,6 +52,10 @@ export const enhanceMdxOptions: EnhanceMdxOptions = async (
 ) => {
   const options = defaultOptions(pluginOptions)
 
+  const { default: remarkUnwrapImages } = await cachedImport<
+    typeof import("remark-unwrap-images")
+  >(`remark-unwrap-images`)
+
   // Set jsxRuntime & jsxImportSource based on Gatsby project config
   const { config } = helpers.store.getState()
   const { jsxRuntime, jsxImportSource } = config
@@ -61,6 +66,10 @@ export const enhanceMdxOptions: EnhanceMdxOptions = async (
     options.mdxOptions.remarkPlugins = []
   }
 
+  // The unwrapping has to happen before any other remark plugins are run (especially gatsby-remark-images)
+  // Otherwise remark-unwrap-images would operate on the already transformed images
+  options.mdxOptions.remarkPlugins.push(remarkUnwrapImages)
+
   // Inject Gatsby path prefix if needed
   if (helpers.pathPrefix) {
     options.mdxOptions.remarkPlugins.push([
diff --git a/yarn.lock b/yarn.lock
index 749b97db06735..5c263858b4cab 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -21556,6 +21556,16 @@ remark-toc@^5.0.0:
     mdast-util-toc "^2.0.0"
     remark-slug "^5.0.0"
 
+remark-unwrap-images@^3.0.1:
+  version "3.0.1"
+  resolved "https://registry.yarnpkg.com/remark-unwrap-images/-/remark-unwrap-images-3.0.1.tgz#22a547baa8fa1e2c66c7d087ebd9cf829a74a255"
+  integrity sha512-5VUY0n+J9lPTPfkct5S3/SbutryBjp8J/4mbgtlkDrOk3h8jde0hyqdYUJOoJKherZezS08tjd6i4+nnQ+wl5w==
+  dependencies:
+    "@types/mdast" "^3.0.0"
+    hast-util-whitespace "^2.0.0"
+    unified "^10.0.0"
+    unist-util-visit "^4.0.0"
+
 remark@^13.0.0:
   version "13.0.0"
   resolved "https://registry.yarnpkg.com/remark/-/remark-13.0.0.tgz#d15d9bf71a402f40287ebe36067b66d54868e425"