diff --git a/packages/gatsby-telemetry/src/index.ts b/packages/gatsby-telemetry/src/index.ts
index 7c5452bc73aad..807a090dc6f83 100644
--- a/packages/gatsby-telemetry/src/index.ts
+++ b/packages/gatsby-telemetry/src/index.ts
@@ -38,7 +38,7 @@ export function trackCli(
   tags?: ITelemetryTagsPayload,
   opts?: ITelemetryOptsPayload
 ): void {
-  instance.captureEvent(input, tags, opts)
+  instance.trackCli(input, tags, opts)
 }
 
 export function captureEvent(
diff --git a/packages/gatsby-telemetry/src/telemetry.ts b/packages/gatsby-telemetry/src/telemetry.ts
index 0bcbfa897ff06..8c05655df27af 100644
--- a/packages/gatsby-telemetry/src/telemetry.ts
+++ b/packages/gatsby-telemetry/src/telemetry.ts
@@ -1,6 +1,6 @@
 import uuidv4 from "uuid/v4"
 import os from "os"
-import { isCI, getCIName } from "gatsby-core-utils"
+import { isCI, getCIName, createContentDigest } from "gatsby-core-utils"
 import {
   getRepositoryId as _getRepositoryId,
   IRepositoryId,
@@ -120,6 +120,7 @@ export class AnalyticsTracker {
   repositoryId?: IRepositoryId
   features = new Set<string>()
   machineId: string
+  siteHash?: string = createContentDigest(process.cwd())
 
   constructor({
     componentId,
@@ -204,6 +205,20 @@ export class AnalyticsTracker {
     return `-0.0.0`
   }
 
+  trackCli(
+    type: string | Array<string> = ``,
+    tags: ITelemetryTagsPayload = {},
+    opts: ITelemetryOptsPayload = { debounce: false }
+  ): void {
+    if (!this.isTrackingEnabled()) {
+      return
+    }
+    if (typeof tags.siteHash === `undefined`) {
+      tags.siteHash = this.siteHash
+    }
+    this.captureEvent(type, tags, opts)
+  }
+
   captureEvent(
     type: string | Array<string> = ``,
     tags: ITelemetryTagsPayload = {},
diff --git a/yarn.lock b/yarn.lock
index bb5e07f54ab21..b792d8fbe3a15 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -20725,7 +20725,7 @@ remark-mdx@1.6.16:
     remark-parse "8.0.3"
     unified "9.1.0"
 
-remark-mdx@^1.6.18, remark-mdx@^1.6.6:
+remark-mdx@^1.6.18:
   version "1.6.18"
   resolved "https://registry.yarnpkg.com/remark-mdx/-/remark-mdx-1.6.18.tgz#d8c76017c95824cc7fb853bb2759add8ba0cf319"
   integrity sha512-xNhjv4kJZ8L6RV68yK8fQ6XWlvSIFOE5VPmM7wMKSwkvwBu6tlUJy0gRF2WiZ4fPPOj6jpqlVB9QakipvZuEqg==