diff --git a/lib/rules/max-len.js b/lib/rules/max-len.js
index 35ac803b65e..5a6eaa72f1e 100644
--- a/lib/rules/max-len.js
+++ b/lib/rules/max-len.js
@@ -213,7 +213,8 @@ module.exports = {
          * @returns {ASTNode[]} An array of string nodes.
          */
         function getAllStrings() {
-            return sourceCode.ast.tokens.filter(token => token.type === "String");
+            return sourceCode.ast.tokens.filter(token => (token.type === "String" ||
+                (token.type === "JSXText" && sourceCode.getNodeByRangeIndex(token.range[0] - 1).type === "JSXAttribute")));
         }
 
         /**
diff --git a/tests/lib/rules/max-len.js b/tests/lib/rules/max-len.js
index 4180a887950..caa5f3d5639 100644
--- a/tests/lib/rules/max-len.js
+++ b/tests/lib/rules/max-len.js
@@ -109,6 +109,11 @@ ruleTester.run("max-len", rule, {
             code: "var str = \"this is a very long string\\\nwith continuation\\\nand with another very very long continuation\\\nand ending\";",
             options: [29, 4, { ignoreStrings: true }]
         },
+        {
+            code: "var foo = <div className=\"this is a very long string\"></div>;",
+            options: [29, 4, { ignoreStrings: true }],
+            parserOptions: { ecmaFeatures: { jsx: true } }
+        },
         {
             code: "var foo = veryLongIdentifier;\nvar bar = `this is a very long string`;",
             options: [29, 4, { ignoreTemplateLiterals: true }],
@@ -553,6 +558,19 @@ ruleTester.run("max-len", rule, {
                 }
             ]
         },
+        {
+            code: "var foo = <div>this is a very very very long string</div>;",
+            options: [29, 4, { ignoreStrings: true }],
+            parserOptions: { ecmaFeatures: { jsx: true } },
+            errors: [
+                {
+                    message: "Line 1 exceeds the maximum line length of 29.",
+                    type: "Program",
+                    line: 1,
+                    column: 1
+                }
+            ]
+        },
 
         // Multi-code-point unicode glyphs
         {