diff --git a/.changeset/chilly-days-yawn.md b/.changeset/chilly-days-yawn.md
new file mode 100644
index 0000000000..7baf836338
--- /dev/null
+++ b/.changeset/chilly-days-yawn.md
@@ -0,0 +1,5 @@
+---
+"electron-updater": minor
+---
+
+feat: non-silent mode allow not to run the app when the installation is complete
diff --git a/docs/api/electron-builder.md b/docs/api/electron-builder.md
index 3f69764cb2..98ba6f80af 100644
--- a/docs/api/electron-builder.md
+++ b/docs/api/electron-builder.md
@@ -1,5 +1,5 @@
 Developer API only. See [Configuration](../configuration/configuration.md) for user documentation.
-  
+
 <!-- do not edit. start of generated block -->
 <h1 id="modules">Modules</h1>
 <dl>
@@ -1585,6 +1585,9 @@ return path.join(target.outDir, <code>__${target.name}-${getArtifactArchName(arc
 <p><code id="AppUpdater-autoInstallOnAppQuit">autoInstallOnAppQuit</code> = <code>true</code> Boolean - Whether to automatically install a downloaded update on app quit (if <code>quitAndInstall</code> was not called before).</p>
 </li>
 <li>
+<p><code id="AppUpdater-autoRunAppAfterInstall">autoRunAppAfterInstall</code> = <code>true</code> Boolean - <em>windows-only</em> Whether to run the app after finish install when run the installer <em>NOT in silent mode</em>.</p>
+</li>
+<li>
 <p><code id="AppUpdater-allowPrerelease">allowPrerelease</code> = <code>false</code> Boolean - <em>GitHub provider only.</em> Whether to allow update to pre-release versions. Defaults to <code>true</code> if application version contains prerelease components (e.g. <code>0.12.1-alpha.1</code>, here <code>alpha</code> is a prerelease component), otherwise <code>false</code>.</p>
 <p>If <code>true</code>, downgrade will be allowed (<code>allowDowngrade</code> will be set to <code>true</code>).</p>
 </li>
@@ -1745,7 +1748,7 @@ This is different from the normal quit event sequence.</p>
 <tr>
 <td>isForceRunAfter</td>
 <td><code>Boolean</code></td>
-<td>Run the app after finish even on silent install. Not applicable for macOS. Ignored if <code>isSilent</code> is set to <code>false</code>.</td>
+<td>Run the app after finish even on silent install. Not applicable for macOS. Ignored if <code>isSilent</code> is set to <code>false</code>(In this case you can still set <code>autoRunAppAfterInstall</code> to <code>false</code> to prevent run the app)</td>
 </tr>
 </tbody>
 </table>
diff --git a/packages/electron-updater/src/AppUpdater.ts b/packages/electron-updater/src/AppUpdater.ts
index a3afa1299a..92e4c98768 100644
--- a/packages/electron-updater/src/AppUpdater.ts
+++ b/packages/electron-updater/src/AppUpdater.ts
@@ -53,6 +53,12 @@ export abstract class AppUpdater extends (EventEmitter as new () => TypedEmitter
    */
   autoInstallOnAppQuit = true
 
+  /**
+   * *windows-only* Whether to run the app after finish install when run the installer NOT in silent mode.
+   * @default true
+   */
+  autoRunAppAfterInstall = true
+
   /**
    * *GitHub provider only.* Whether to allow update to pre-release versions. Defaults to `true` if application version contains prerelease components (e.g. `0.12.1-alpha.1`, here `alpha` is a prerelease component), otherwise `false`.
    *
@@ -513,7 +519,8 @@ export abstract class AppUpdater extends (EventEmitter as new () => TypedEmitter
    * This is different from the normal quit event sequence.
    *
    * @param isSilent *windows-only* Runs the installer in silent mode. Defaults to `false`.
-   * @param isForceRunAfter Run the app after finish even on silent install. Not applicable for macOS. Ignored if `isSilent` is set to `false`.
+   * @param isForceRunAfter Run the app after finish even on silent install. Not applicable for macOS.
+   * Ignored if `isSilent` is set to `false`(In this case you can still set `autoRunAppAfterInstall` to `false` to prevent run the app after finish).
    */
   abstract quitAndInstall(isSilent?: boolean, isForceRunAfter?: boolean): void
 
diff --git a/packages/electron-updater/src/BaseUpdater.ts b/packages/electron-updater/src/BaseUpdater.ts
index 3290c3fb42..c4170b599c 100644
--- a/packages/electron-updater/src/BaseUpdater.ts
+++ b/packages/electron-updater/src/BaseUpdater.ts
@@ -12,7 +12,8 @@ export abstract class BaseUpdater extends AppUpdater {
 
   quitAndInstall(isSilent = false, isForceRunAfter = false): void {
     this._logger.info(`Install on explicit quitAndInstall`)
-    const isInstalled = this.install(isSilent, isSilent ? isForceRunAfter : true)
+    // If NOT in silent mode use `autoRunAppAfterInstall` to determine whether to force run the app
+    const isInstalled = this.install(isSilent, isSilent ? isForceRunAfter : this.autoRunAppAfterInstall)
     if (isInstalled) {
       setImmediate(() => {
         // this event is normally emitted when calling quitAndInstall, this emulates that