diff --git a/coil-singleton/src/main/java/coil/Extensions.kt b/coil-singleton/src/main/java/coil/Extensions.kt
index 0a949deebf..5ab47e41e9 100644
--- a/coil-singleton/src/main/java/coil/Extensions.kt
+++ b/coil-singleton/src/main/java/coil/Extensions.kt
@@ -56,9 +56,9 @@ inline fun ImageView.load(
     builder: ImageRequest.Builder.() -> Unit = {}
 ): Disposable {
     val request = ImageRequest.Builder(context)
-        .apply(builder)
         .data(data)
         .target(this)
+        .apply(builder)
         .build()
     return imageLoader.enqueue(request)
 }