diff --git a/.changeset/tiny-roses-kiss.md b/.changeset/tiny-roses-kiss.md
new file mode 100644
index 000000000..c6a79c1cc
--- /dev/null
+++ b/.changeset/tiny-roses-kiss.md
@@ -0,0 +1,5 @@
+---
+"@changesets/assemble-release-plan": minor
+---
+
+Change snapshot timestamp position to render before of the custom tag
diff --git a/packages/assemble-release-plan/src/index.test.ts b/packages/assemble-release-plan/src/index.test.ts
index 6b6cbc5f1..0a7ab0d19 100644
--- a/packages/assemble-release-plan/src/index.test.ts
+++ b/packages/assemble-release-plan/src/index.test.ts
@@ -54,7 +54,7 @@ describe("assemble-release-plan", () => {
     );
 
     expect(releases.length).toBe(1);
-    expect(/0\.0\.0-foo-\d{14}/.test(releases[0].newVersion)).toBeTruthy();
+    expect(/0\.0\.0-\d{14}-foo/.test(releases[0].newVersion)).toBeTruthy();
   });
 
   it("should assemble release plan with multiple packages", () => {
diff --git a/packages/assemble-release-plan/src/index.ts b/packages/assemble-release-plan/src/index.ts
index f302369c2..2536f56cb 100644
--- a/packages/assemble-release-plan/src/index.ts
+++ b/packages/assemble-release-plan/src/index.ts
@@ -40,7 +40,7 @@ function getSnapshotSuffix(snapshot?: string | boolean): string | undefined {
 
   if (typeof snapshot === "string") tag = `-${snapshot}`;
 
-  return `${tag}-${dateAndTime}`;
+  return `-${dateAndTime}${tag}`;
 }
 
 function getNewVersion(
diff --git a/packages/cli/src/commands/version/version.test.ts b/packages/cli/src/commands/version/version.test.ts
index cf58af328..3133c5cf1 100644
--- a/packages/cli/src/commands/version/version.test.ts
+++ b/packages/cli/src/commands/version/version.test.ts
@@ -644,14 +644,14 @@ describe("snapshot release", () => {
     expect(getPkgJSON("pkg-a", spy.mock.calls)).toEqual(
       expect.objectContaining({
         name: "pkg-a",
-        version: expect.stringContaining("0.0.0-experimental-")
+        version: expect.stringMatching(/0\.0\.0-\d+-experimental/)
       })
     );
 
     expect(getPkgJSON("pkg-b", spy.mock.calls)).toEqual(
       expect.objectContaining({
         name: "pkg-b",
-        version: expect.stringContaining("0.0.0-experimental-")
+        version: expect.stringMatching(/0\.0\.0-\d+-experimental/)
       })
     );
   });
@@ -786,14 +786,14 @@ describe("snapshot release", () => {
       expect(getPkgJSON("pkg-a", spy.mock.calls)).toEqual(
         expect.objectContaining({
           name: "pkg-a",
-          version: expect.stringContaining("1.1.0-experimental-")
+          version: expect.stringMatching(/1\.1\.0-\d+-experimental/)
         })
       );
 
       expect(getPkgJSON("pkg-b", spy.mock.calls)).toEqual(
         expect.objectContaining({
           name: "pkg-b",
-          version: expect.stringContaining("1.0.1-experimental-")
+          version: expect.stringMatching(/1\.0\.1-\d+-experimental/)
         })
       );
     });