diff --git a/bentoml/_internal/utils/analytics/schemas.py b/bentoml/_internal/utils/analytics/schemas.py
index d923a9a20b..a34e814975 100644
--- a/bentoml/_internal/utils/analytics/schemas.py
+++ b/bentoml/_internal/utils/analytics/schemas.py
@@ -199,6 +199,7 @@ class ServeInitEvent(EventMeta):
 class ServeUpdateEvent(EventMeta):
     serve_id: str
     production: bool
+    component: str
     triggered_at: datetime
     duration_in_seconds: int
     metrics: t.List[t.Any] = attr.field(factory=list)
diff --git a/bentoml/_internal/utils/analytics/usage_stats.py b/bentoml/_internal/utils/analytics/usage_stats.py
index 8fef693f68..d9e28fab8a 100644
--- a/bentoml/_internal/utils/analytics/usage_stats.py
+++ b/bentoml/_internal/utils/analytics/usage_stats.py
@@ -196,6 +196,7 @@ def get_metrics_report(
 def track_serve(
     svc: Service,
     production: bool,
+    component: str = "standalone",
     metrics_client: PrometheusClient = Provide[BentoMLContainer.metrics_client],
     serve_info: ServeInfo = Provide[BentoMLContainer.serve_info],
 ) -> t.Generator[None, None, None]:
@@ -220,6 +221,7 @@ def loop() -> t.NoReturn:  # type: ignore
             event_properties = ServeUpdateEvent(
                 serve_id=serve_info.serve_id,
                 production=production,
+                component=component,
                 triggered_at=now,
                 duration_in_seconds=int((now - last_tracked_timestamp).total_seconds()),
                 metrics=get_metrics_report(metrics_client),
diff --git a/bentoml/start.py b/bentoml/start.py
index 30a12ad28e..fc327c48d1 100644
--- a/bentoml/start.py
+++ b/bentoml/start.py
@@ -19,6 +19,7 @@
 from ._internal.utils import reserve_free_port
 from ._internal.resource import CpuResource
 from ._internal.utils.circus import create_standalone_arbiter
+from ._internal.utils.analytics import track_serve
 from ._internal.configuration.containers import BentoMLContainer
 
 logger = logging.getLogger(__name__)
@@ -27,6 +28,9 @@
 SCRIPT_API_SERVER = "bentoml_cli.worker.http_api_server"
 SCRIPT_DEV_API_SERVER = "bentoml_cli.worker.http_dev_api_server"
 
+API_SERVER = "api_server"
+RUNNER = "runner"
+
 
 @inject
 def ensure_prometheus_dir(
@@ -114,7 +118,7 @@ def start_runner_server(
 
                 watchers.append(
                     Watcher(
-                        name=f"runner_{runner.name}",
+                        name=f"{RUNNER}_{runner.name}",
                         cmd=sys.executable,
                         args=[
                             "-m",
@@ -149,18 +153,19 @@ def start_runner_server(
         sockets=list(circus_socket_map.values()),
     )
 
-    try:
-        arbiter.start(
-            cb=lambda _: logger.info(  # type: ignore
-                'Starting RunnerServer from "%s"\n running on http://%s:%s (Press CTRL+C to quit)',
-                bento_identifier,
-                host,
-                port,
-            ),
-        )
-    finally:
-        if uds_path is not None:
-            shutil.rmtree(uds_path)
+    with track_serve(svc, production=True, component=RUNNER):
+        try:
+            arbiter.start(
+                cb=lambda _: logger.info(  # type: ignore
+                    'Starting RunnerServer from "%s"\n running on http://%s:%s (Press CTRL+C to quit)',
+                    bento_identifier,
+                    host,
+                    port,
+                ),
+            )
+        finally:
+            if uds_path is not None:
+                shutil.rmtree(uds_path)
 
 
 @inject
@@ -248,7 +253,7 @@ def start_http_server(
 
     watchers.append(
         Watcher(
-            name="api_server",
+            name=API_SERVER,
             cmd=sys.executable,
             args=args,
             copy_env=True,
@@ -264,13 +269,14 @@ def start_http_server(
         sockets=list(circus_socket_map.values()),
     )
 
-    try:
-        arbiter.start(
-            cb=lambda _: logger.info(  # type: ignore
-                f'Starting bare Bento API server from "{bento_identifier}" '
-                f"running on http://{host}:{port} (Press CTRL+C to quit)"
-            ),
-        )
-    finally:
-        if uds_path is not None:
-            shutil.rmtree(uds_path)
+    with track_serve(svc, production=True, component=API_SERVER):
+        try:
+            arbiter.start(
+                cb=lambda _: logger.info(  # type: ignore
+                    f'Starting bare Bento API server from "{bento_identifier}" '
+                    f"running on http://{host}:{port} (Press CTRL+C to quit)"
+                ),
+            )
+        finally:
+            if uds_path is not None:
+                shutil.rmtree(uds_path)