diff --git a/docs/03-assertions.md b/docs/03-assertions.md
index 1e0a46dd4..40e1777c8 100644
--- a/docs/03-assertions.md
+++ b/docs/03-assertions.md
@@ -215,30 +215,6 @@ Instead AVA derives a *comparable* object from `value`, based on the deeply-nest
 
 Any values in `selector` that are not regular objects should be deeply equal to the corresponding values in `value`.
 
-This is an experimental assertion for the time being. You need to enable it:
-
-**`package.json`**:
-
-```json
-{
-	"ava": {
-		"nonSemVerExperiments": {
-			"likeAssertion": true
-		}
-	}
-}
-```
-
-**`ava.config.js`**:
-
-```js
-export default {
-	nonSemVerExperiments: {
-		likeAssertion: true
-	}
-}
-```
-
 In the following example, the `map` property of `value` must be deeply equal to that of `selector`. However `nested.qux` is ignored, because it's not in `selector`.
 
 ```js
diff --git a/lib/assert.js b/lib/assert.js
index 2282f7aff..fe8f1bfa3 100644
--- a/lib/assert.js
+++ b/lib/assert.js
@@ -399,15 +399,6 @@ class Assertions {
 		});
 
 		this.like = withSkip((actual, selector, message) => {
-			if (!experiments.likeAssertion) {
-				fail(new AssertionError({
-					assertion: 'like',
-					improperUsage: true,
-					message: 'You must enable the `likeAssertion` experiment in order to use `t.like()`'
-				}));
-				return;
-			}
-
 			if (!checkMessage('like', message)) {
 				return;
 			}
diff --git a/lib/load-config.js b/lib/load-config.js
index f84983b4b..77fd7e92f 100644
--- a/lib/load-config.js
+++ b/lib/load-config.js
@@ -7,7 +7,7 @@ const pkgConf = require('pkg-conf');
 
 const NO_SUCH_FILE = Symbol('no ava.config.js file');
 const MISSING_DEFAULT_EXPORT = Symbol('missing default export');
-const EXPERIMENTS = new Set(['disableSnapshotsInHooks', 'likeAssertion', 'reverseTeardowns']);
+const EXPERIMENTS = new Set(['disableSnapshotsInHooks', 'reverseTeardowns']);
 
 // *Very* rudimentary support for loading ava.config.js files containing an `export default` statement.
 const evaluateJsConfig = configFile => {
diff --git a/test-tap/assert.js b/test-tap/assert.js
index d817945ce..f5b38cbdf 100644
--- a/test-tap/assert.js
+++ b/test-tap/assert.js
@@ -31,9 +31,7 @@ const assertions = new class extends assert.Assertions {
 				lastFailure = error;
 			},
 			skip: () => {},
-			experiments: {
-				likeAssertion: true
-			},
+			experiments: {},
 			...overwrites
 		});
 	}
diff --git a/test-tap/helper/report.js b/test-tap/helper/report.js
index 95f2a6ad3..b374dd6fa 100644
--- a/test-tap/helper/report.js
+++ b/test-tap/helper/report.js
@@ -88,7 +88,7 @@ const run = (type, reporter, {match = [], filter} = {}) => {
 		serial: type === 'failFast' || type === 'failFast2',
 		require: [],
 		cacheEnabled: true,
-		experiments: {likeAssertion: true},
+		experiments: {},
 		match,
 		providers,
 		projectDir,
diff --git a/test-tap/test.js b/test-tap/test.js
index af70bcf1c..c534f9a84 100644
--- a/test-tap/test.js
+++ b/test-tap/test.js
@@ -648,7 +648,7 @@ test('log from tests', t => {
 
 test('assertions are bound', t => {
 	// This does not test .fail() and .snapshot(). It'll suffice.
-	return withExperiments({likeAssertion: true})(a => {
+	return ava(a => {
 		(a.plan)(14);
 		(a.pass)();
 		(a.is)(1, 1);
diff --git a/test/assertions/fixtures/package.json b/test/assertions/fixtures/package.json
index be89e4c8d..f9b9cb835 100644
--- a/test/assertions/fixtures/package.json
+++ b/test/assertions/fixtures/package.json
@@ -2,9 +2,6 @@
   "ava": {
     "files": [
       "*.js"
-    ],
-    "nonSemVerExperiments": {
-      "likeAssertion": true
-    }
+    ]
   }
 }