Art request - New pricing graph

[andyvan-ph]

Outline

We're introducing new, cheaper pricing and I'd like a visualization we can use on the website and on social illustrating the difference.

I've mapped at trend line below – orange is our new cheaper pricing for "Events", blue line is "Events with Person Profiles" (also our current pricing).

Basically, I'd like a more fun, simplified version of this graph in keeping with our brand style.

We'll eventually need versions in different dimensions for social, but I reckon we just make one for the website and than adapt from there.

Deadline & Priority

Would be good to have a first version by Wednesday, April 24 – I imagine we'll go through a few revisions.

Technical requirements

Nothing specific on dimensions atm

Additional comments

[lottiecoxon]

How is this - unsure if the labels work?

[andyvan-ph]

• Sorry, I included the table for reference, it doesn't need to be part of the graphic. I should have made that clearer!

• I think we can go a bit more stylized and less "like a graph from Google Sheets". I guess the test, in my head, is this should look like something we could put on our homepage or product pages. We probably won't do that, but it should be consistent with that branding.

• Some random thoughts in that direction:

  • I'd go way thicker on the lines in the graph, like weirdly large.
  • Maybe simplify the currency on the y-axis so they're $1k, $2k, etc.
  • Could we do something fun with a hedgehog? Maybe one ski-ing down the graph?

I'm throwing a lot of random thoughts at you here. Would it be using to have a quick huddle to talk through it?

[lottiecoxon]

Ah okay sorry I thought it was more - make this graph like the App but yes I can run with these ideas!

[lottiecoxon]

Do we need to include a Key?

[andyvan-ph]

Yeah, it will but still TBD on what we're calling things. This looks good so far. We can revise further once the launch details are firmed up.

[andyvan-ph]

Oh, before I forget, we'll want a light mode and dark mode version of this.

[lottiecoxon]

Darkmode done - let me know what you wanna do moving forward here

[andyvan-ph]

Nice. Nothing to add now. We might need to tweak these because the pricing has changed since we did this, but nothing urgent to do now as it's going to be an initial soft launch.