Name the product in a way the reader (i.e. your target customers) will understand. -Girl Love Rooftops
Describe who the market for the product is and what benefit they get. One sentence only underneath the title. -The market is all individuals 21 and up who want to find the nearest rooftop bars for a given location.
Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good. -The website shows a user the most popular rooftop bars closest to a given location. The app allows users to rate and review 'rooftops' and submit new 'rooftop' listings.
Describe the problem your product solves. -Everyone loves rooftop bars and this website will establish a community to bring people together over something they love.
Describe how your product elegantly solves the problem. -The product streamlines the process of finding a cool rooftop bar.
A quote from a spokesperson in your company. -"Our customers don't just go out on the weekends, they go outside."
Describe how easy it is to get started. -"Simply log on to our website, enter your location, and find your rooftop."
Provide a quote from a hypothetical customer that describes how they experienced the benefit. -"I spend way too much time indoors all week. I want to spend my nights out on a rooftop."
Wrap it up and give pointers where the reader should go next. -"Check out our website and go find a roof!"