diff --git a/client/extensions/woocommerce/state/sites/promotions/README.md b/client/extensions/woocommerce/state/sites/promotions/README.md
index 3d3f235c5c633..649b052b2c09c 100644
--- a/client/extensions/woocommerce/state/sites/promotions/README.md
+++ b/client/extensions/woocommerce/state/sites/promotions/README.md
@@ -42,7 +42,7 @@ As Promotions only exist in memory state on the client at this point, the defini
 
 ### appliesTo
 
-The `appliesTo` object for a promotion is a complex object which describes what all the promotion can be applied to. At this point, exluded products or categories are not supported.
+The `appliesTo` object for a promotion is a complex object which describes what all the promotion can be applied to. At this point, excluded products or categories are not supported.
 
 #### Example: all products.
 
diff --git a/client/lib/analytics/sem.js b/client/lib/analytics/sem.js
index 67b91f5da057d..6bb5308538e4e 100644
--- a/client/lib/analytics/sem.js
+++ b/client/lib/analytics/sem.js
@@ -20,7 +20,7 @@ const MAX_URL_PARAM_VALUE_LENGTH = 50;
 const MAX_KEYWORD_PARAM_VALUE_LENGTH = 80;
 const MAX_GCLID_PARAM_VALUE_LENGTH = 100;
 // These are the URL params that end up in the `ad_details` cookie
-const URL_PARAM_WHITELIST = [
+const ALLOWED_URL_PARAMS = [
 	'adgroupid',
 	'campaignid',
 	'device',
@@ -58,8 +58,8 @@ function isValidOtherUrlParamValue( key, value ) {
 	return value.length <= MAX_URL_PARAM_VALUE_LENGTH;
 }
 
-function isValidWhitelistedUrlParamValue( key, value ) {
-	if ( -1 === URL_PARAM_WHITELIST.indexOf( key ) ) {
+function isValidAndAllowedUrlParamValue( key, value ) {
+	if ( -1 === ALLOWED_URL_PARAMS.indexOf( key ) ) {
 		return false;
 	} else if ( 'utm_source' === key || 'utm_campaign' === value ) {
 		return isValidUtmSourceOrCampaign( value );
@@ -94,7 +94,7 @@ export function updateQueryParamsTracking() {
 
 	if ( searchParams ) {
 		const validEntries = Array.from( searchParams.entries() ).filter( ( [ key, value ] ) =>
-			isValidWhitelistedUrlParamValue( key, value )
+			isValidAndAllowedUrlParamValue( key, value )
 		);
 		sanitizedQuery = new URLSearchParams( validEntries );
 
diff --git a/client/lib/analytics/track-affiliate-referral.js b/client/lib/analytics/track-affiliate-referral.js
index 90726ca9db28d..e497af0b0bbd1 100644
--- a/client/lib/analytics/track-affiliate-referral.js
+++ b/client/lib/analytics/track-affiliate-referral.js
@@ -11,7 +11,7 @@ import { recordTracksEvent } from 'lib/analytics/tracks';
 
 const referDebug = debug( 'calypso:analytics:refer' );
 
-const whitelistedEventProps = [
+const allowedEventProps = [
 	'status',
 	'success',
 	'duplicate',
@@ -54,7 +54,7 @@ export async function trackAffiliateReferral( { affiliateId, campaignId, subId,
 		if ( response.ok ) {
 			referDebug( 'Recording Refer platform success response.', json );
 			recordTracksEvent( 'calypso_refer_visit_response', {
-				...pick( json.data, whitelistedEventProps ),
+				...pick( json.data, allowedEventProps ),
 				status: response.status || '',
 				success: json.success || true,
 				description: json.message || 'success',
@@ -64,7 +64,7 @@ export async function trackAffiliateReferral( { affiliateId, campaignId, subId,
 
 		referDebug( 'Recording Refer platform error response.', json );
 		recordTracksEvent( 'calypso_refer_visit_response', {
-			...pick( json.data, whitelistedEventProps ),
+			...pick( json.data, allowedEventProps ),
 			status: response.status || '',
 			success: json.success || false,
 			description: json.message || 'error',
diff --git a/client/lib/analytics/utils/index.js b/client/lib/analytics/utils/index.js
index 721060f9efdc9..b8b99b56ddb27 100644
--- a/client/lib/analytics/utils/index.js
+++ b/client/lib/analytics/utils/index.js
@@ -5,7 +5,7 @@ export { default as MARKETING_COUPONS_KEY } from './marketing-coupons-key';
 export { default as costToUSD } from './cost-to-usd';
 export { default as hashPii } from './hash-pii';
 export { default as isPiiUrl } from './is-pii-url';
-export { default as isUrlBlacklistedForPerformance } from './is-url-blacklisted-for-performance';
+export { default as isUrlExcludedForPerformance } from './is-url-excluded-for-performance';
 export { default as isAdTrackingAllowed } from './is-ad-tracking-allowed';
 export { default as mayWeTrackCurrentUserGdpr } from './may-we-track-current-user-gdpr';
 export { default as isCurrentUserMaybeInGdprZone } from './is-current-user-maybe-in-gdpr-zone';
diff --git a/client/lib/analytics/utils/is-ad-tracking-allowed.js b/client/lib/analytics/utils/is-ad-tracking-allowed.js
index ff9e98dba0139..05c523e8b171a 100644
--- a/client/lib/analytics/utils/is-ad-tracking-allowed.js
+++ b/client/lib/analytics/utils/is-ad-tracking-allowed.js
@@ -3,7 +3,7 @@
  */
 import config from 'config';
 import debug from './debug';
-import isUrlBlacklistedForPerformance from './is-url-blacklisted-for-performance';
+import isUrlExcludedForPerformance from './is-url-excluded-for-performance';
 import isPiiUrl from './is-pii-url';
 import mayWeTrackCurrentUserGdpr from './may-we-track-current-user-gdpr';
 import { getDoNotTrack } from '@automattic/calypso-analytics';
@@ -23,7 +23,7 @@ export default function isAdTrackingAllowed() {
 	const result =
 		config.isEnabled( 'ad-tracking' ) &&
 		! getDoNotTrack() &&
-		! isUrlBlacklistedForPerformance() &&
+		! isUrlExcludedForPerformance() &&
 		! isPiiUrl() &&
 		mayWeTrackCurrentUserGdpr();
 	debug( `isAdTrackingAllowed: ${ result }` );
diff --git a/client/lib/analytics/utils/is-url-blacklisted-for-performance.js b/client/lib/analytics/utils/is-url-blacklisted-for-performance.js
deleted file mode 100644
index c4452a24de779..0000000000000
--- a/client/lib/analytics/utils/is-url-blacklisted-for-performance.js
+++ /dev/null
@@ -1,21 +0,0 @@
-/**
- * Internal dependencies
- */
-import debug from './debug';
-
-// For better load performance, these routes are blacklisted from loading ads.
-const blacklistedRoutes = [ '/log-in' ];
-
-/**
- * Are tracking pixels forbidden from the given URL for better performance (except for Google Analytics)?
- *
- * @returns {boolean} true if the current URL is blacklisted.
- */
-export default function isUrlBlacklistedForPerformance() {
-	const { href } = document.location;
-	const match = ( pattern ) => href.indexOf( pattern ) !== -1;
-	const result = blacklistedRoutes.some( match );
-
-	debug( `Is URL Blacklisted for Performance: ${ result }` );
-	return result;
-}
diff --git a/client/lib/analytics/utils/is-url-excluded-for-performance.js b/client/lib/analytics/utils/is-url-excluded-for-performance.js
new file mode 100644
index 0000000000000..9ddf33d15e3c6
--- /dev/null
+++ b/client/lib/analytics/utils/is-url-excluded-for-performance.js
@@ -0,0 +1,21 @@
+/**
+ * Internal dependencies
+ */
+import debug from './debug';
+
+// For better load performance, these routes are excluded from loading ads.
+const excludedRoutes = [ '/log-in' ];
+
+/**
+ * Are tracking pixels forbidden from the given URL for better performance (except for Google Analytics)?
+ *
+ * @returns {boolean} true if the current URL is excluded.
+ */
+export default function isUrlExcludedForPerformance() {
+	const { href } = document.location;
+	const match = ( pattern ) => href.indexOf( pattern ) !== -1;
+	const result = excludedRoutes.some( match );
+
+	debug( `Is URL Excluded for Performance: ${ result }` );
+	return result;
+}